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Judgments of warmth and competence in a computerized paradigm: Little evidence of proposed impression formation asymmetries

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ABSTRACT

Much of what we know concerning impression formation is based on experimental methods where the participant receives a list of traits or behaviors and is asked to make trait judgments or meta-cognitive judgments. The present study aimed to put some well-known effects from the impression formation literature to a test in a more dynamic computerized environment, more akin to many real world impression formation scenarios. In three studies participants were introduced to multiple target persons. They were given information about the target persons’ behavior, one at a time, while making ratings of their warmth and competence, and their probability of performing related behaviors in the future. In neither of the studies the negativity effect of warmth or the positivity effect of competence were reproduced.

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Warmth ratings across the 17 trials for mainly warm and mainly cold targets.
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pone.0175210.g005: Warmth ratings across the 17 trials for mainly warm and mainly cold targets.

Mentions: First, we explored how the behavioral information influenced warmth ratings. The patterns are shown in Fig 5. A standard multiple regression was performed with relative ratings as the dependent variable and developed warmth and developed competence as independent variables. As expected, behavior along the warmth dimension strongly influenced warmth ratings (Table 2). Information about competence did not influence warmth ratings. There was no developed warmth × developed competence interaction effect on warmth ratings. As expected, the warm targets were rated significantly more warm in the last trial compared to the first trial; mean change = 17.96, SD = 9.91, t(71) = 15.37, p < .001, and cold targets as more cold on the last than the first rating; mean change = 12.91, SD = 15.29, t(71) = 7.16, p < .001. The mean difference between the first and the last ratings were significantly larger for the warm than for the cold targets; t(71) = 3.05, p = .003.


Judgments of warmth and competence in a computerized paradigm: Little evidence of proposed impression formation asymmetries
Warmth ratings across the 17 trials for mainly warm and mainly cold targets.
© Copyright Policy
Related In: Results  -  Collection

License
Show All Figures
getmorefigures.php?uid=PMC5384683&req=5

pone.0175210.g005: Warmth ratings across the 17 trials for mainly warm and mainly cold targets.
Mentions: First, we explored how the behavioral information influenced warmth ratings. The patterns are shown in Fig 5. A standard multiple regression was performed with relative ratings as the dependent variable and developed warmth and developed competence as independent variables. As expected, behavior along the warmth dimension strongly influenced warmth ratings (Table 2). Information about competence did not influence warmth ratings. There was no developed warmth × developed competence interaction effect on warmth ratings. As expected, the warm targets were rated significantly more warm in the last trial compared to the first trial; mean change = 17.96, SD = 9.91, t(71) = 15.37, p < .001, and cold targets as more cold on the last than the first rating; mean change = 12.91, SD = 15.29, t(71) = 7.16, p < .001. The mean difference between the first and the last ratings were significantly larger for the warm than for the cold targets; t(71) = 3.05, p = .003.

View Article: PubMed Central - PubMed

ABSTRACT

Much of what we know concerning impression formation is based on experimental methods where the participant receives a list of traits or behaviors and is asked to make trait judgments or meta-cognitive judgments. The present study aimed to put some well-known effects from the impression formation literature to a test in a more dynamic computerized environment, more akin to many real world impression formation scenarios. In three studies participants were introduced to multiple target persons. They were given information about the target persons&rsquo; behavior, one at a time, while making ratings of their warmth and competence, and their probability of performing related behaviors in the future. In neither of the studies the negativity effect of warmth or the positivity effect of competence were reproduced.

No MeSH data available.


Related in: MedlinePlus