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In sickness and in health: Clinical research and social media

View Article: PubMed Central - PubMed

ABSTRACT

In this “digital age,” the model of healthcare is changing rapidly, primarily in the area of communication that is happening among the major stakeholders each minute. Patients, being the central point of the importance of all the work and development, are more empowered than ever with information from various sources, among which social media is leading from the front. This article reviews how social media engages healthcare service providers, service seekers, and regulatory authorities. If the gaps in the current regulations are filled, better healthcare outputs can be triggered. This article also briefly explores the popular healthcare applications launched by leading pharmaceutical companies, encompassing the big data advantage, in this evolving era of patient centricity.

No MeSH data available.


Communication through social media between different stakeholders (original figure)
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Figure 2: Communication through social media between different stakeholders (original figure)

Mentions: Clinical research with its rising number of participants is also observing the change in the dynamics in sharing and gaining health-related information online. According to data from health consumer insights firm Treato, over half of the 300,000 patients posts available online today about clinical trials, were published in the last 6 months.[12] The empowered patient of today is more “health-literate” and connected with other patients with similar health conditions across the globe. The healthcare industry should join in a productive conversation with them to strike the poise. The communication webs between the stakeholders are not evenly woven. Communication through social media between the regulatory agencies and pharmaceutical companies to doctors and patients is in a very early stage; patients have established the most active gateway of communication among them. However, between doctors and patients, the communication channel is slowly establishing as briefed in the figure below communication through social media between different stakeholders [Figure 2].


In sickness and in health: Clinical research and social media
Communication through social media between different stakeholders (original figure)
© Copyright Policy - open-access
Related In: Results  -  Collection

License
Show All Figures
getmorefigures.php?uid=PMC5384403&req=5

Figure 2: Communication through social media between different stakeholders (original figure)
Mentions: Clinical research with its rising number of participants is also observing the change in the dynamics in sharing and gaining health-related information online. According to data from health consumer insights firm Treato, over half of the 300,000 patients posts available online today about clinical trials, were published in the last 6 months.[12] The empowered patient of today is more “health-literate” and connected with other patients with similar health conditions across the globe. The healthcare industry should join in a productive conversation with them to strike the poise. The communication webs between the stakeholders are not evenly woven. Communication through social media between the regulatory agencies and pharmaceutical companies to doctors and patients is in a very early stage; patients have established the most active gateway of communication among them. However, between doctors and patients, the communication channel is slowly establishing as briefed in the figure below communication through social media between different stakeholders [Figure 2].

View Article: PubMed Central - PubMed

ABSTRACT

In this “digital age,” the model of healthcare is changing rapidly, primarily in the area of communication that is happening among the major stakeholders each minute. Patients, being the central point of the importance of all the work and development, are more empowered than ever with information from various sources, among which social media is leading from the front. This article reviews how social media engages healthcare service providers, service seekers, and regulatory authorities. If the gaps in the current regulations are filled, better healthcare outputs can be triggered. This article also briefly explores the popular healthcare applications launched by leading pharmaceutical companies, encompassing the big data advantage, in this evolving era of patient centricity.

No MeSH data available.