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Infographics: Healthcare Communication for the Digital Age

View Article: PubMed Central - PubMed

ABSTRACT

Infographics are an innovative and engaging method of visually communicating information in a colourful and concise manner. There has been substantial interest in their use within the commercial and health sectors.

Healthcare professionals already use infographics to communicate medical information to their patients. A firm grasp of health information enhances patients’ decision making capabilities and may improve the practitioner-patient relationship. Infographics can also be used at the population level for public health messages.

Because healthcare practitioners are likely to be consulted during their creation and use, this article aims to walk the reader through a number of different infographics in order to outline how they may be used to communicate healthcare information.

No MeSH data available.


Isotype array infographics communicate part to whole relationship between positive and negative outcomes and may be suited to visualisation of dichotomous information such as riskreward ratio of statin usage
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Figure 0003: Isotype array infographics communicate part to whole relationship between positive and negative outcomes and may be suited to visualisation of dichotomous information such as riskreward ratio of statin usage

Mentions: Other noteworthy examples of data visualisation can be found in the nineteenth century. Florence Nightingale’s graphical representation of causes of mortality amongst British forces fighting in the Crimean war illustrated forcefully that death from preventable disease outnumbered other causes including battle wounds3. This was achieved using a type of infographic called a polar area diagram, which is also discussed later in this article. Nightingale was incredibly successful at reaching her target audience whilst simultaneously triggering attitudinal change. These remain important aims in modern infographic design4. Another historical example of data visualisation came in the early twentieth century in the form of Otto Neurath’s isotype picture language5. Neurath and his associates produced a vast library of communicative graphics addressing a variety of socio-political topics, many of which remain in use today. The philosophy of isotype picture language is elaborated upon during discussion of figure 3.


Infographics: Healthcare Communication for the Digital Age
Isotype array infographics communicate part to whole relationship between positive and negative outcomes and may be suited to visualisation of dichotomous information such as riskreward ratio of statin usage
© Copyright Policy
Related In: Results  -  Collection

Show All Figures
getmorefigures.php?uid=PMC4920488&req=5

Figure 0003: Isotype array infographics communicate part to whole relationship between positive and negative outcomes and may be suited to visualisation of dichotomous information such as riskreward ratio of statin usage
Mentions: Other noteworthy examples of data visualisation can be found in the nineteenth century. Florence Nightingale’s graphical representation of causes of mortality amongst British forces fighting in the Crimean war illustrated forcefully that death from preventable disease outnumbered other causes including battle wounds3. This was achieved using a type of infographic called a polar area diagram, which is also discussed later in this article. Nightingale was incredibly successful at reaching her target audience whilst simultaneously triggering attitudinal change. These remain important aims in modern infographic design4. Another historical example of data visualisation came in the early twentieth century in the form of Otto Neurath’s isotype picture language5. Neurath and his associates produced a vast library of communicative graphics addressing a variety of socio-political topics, many of which remain in use today. The philosophy of isotype picture language is elaborated upon during discussion of figure 3.

View Article: PubMed Central - PubMed

ABSTRACT

Infographics are an innovative and engaging method of visually communicating information in a colourful and concise manner. There has been substantial interest in their use within the commercial and health sectors.

Healthcare professionals already use infographics to communicate medical information to their patients. A firm grasp of health information enhances patients’ decision making capabilities and may improve the practitioner-patient relationship. Infographics can also be used at the population level for public health messages.

Because healthcare practitioners are likely to be consulted during their creation and use, this article aims to walk the reader through a number of different infographics in order to outline how they may be used to communicate healthcare information.

No MeSH data available.