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Infographics: Healthcare Communication for the Digital Age

View Article: PubMed Central - PubMed

ABSTRACT

Infographics are an innovative and engaging method of visually communicating information in a colourful and concise manner. There has been substantial interest in their use within the commercial and health sectors.

Healthcare professionals already use infographics to communicate medical information to their patients. A firm grasp of health information enhances patients’ decision making capabilities and may improve the practitioner-patient relationship. Infographics can also be used at the population level for public health messages.

Because healthcare practitioners are likely to be consulted during their creation and use, this article aims to walk the reader through a number of different infographics in order to outline how they may be used to communicate healthcare information.

No MeSH data available.


Traffic light infographic adapted with permission from Arcia et al designed to communicate blood pressure results using a metaphor most members of the public will be familiar with10
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Figure 0002: Traffic light infographic adapted with permission from Arcia et al designed to communicate blood pressure results using a metaphor most members of the public will be familiar with10

Mentions: Furthermore, infographics can be used to overcome language barriers. Communicating with patients who do not speak English as their first language has become increasingly common in Northern Ireland due to changing trends in migration9. A research team from Columbia University investigated the efficacy of infographics as a primary care communicative tool in the Washington Heights neighbourhood of Northern Manhattan10. Residents of this neighbourhood are majority Latino and overwhelmingly from the Dominican Republic, where the primary language is Spanish. Researchers found that successful infographics are those in which viewers could form symbolic or colour analogies. For example, blood pressure was visually linked with a traffic light system. High blood pressure was shown as a ‘red light’, therefore informing the viewer of ‘danger’ or the need to ‘stop’, whilst the opposite was true of healthy blood pressures and the colour green. Mildly elevated blood pressures were shown in amber to highlight need for caution (see figure 2). Similar analogies will likely also work well for communicating other results such as HbA1c or blood cholesterol.


Infographics: Healthcare Communication for the Digital Age
Traffic light infographic adapted with permission from Arcia et al designed to communicate blood pressure results using a metaphor most members of the public will be familiar with10
© Copyright Policy
Related In: Results  -  Collection

Show All Figures
getmorefigures.php?uid=PMC4920488&req=5

Figure 0002: Traffic light infographic adapted with permission from Arcia et al designed to communicate blood pressure results using a metaphor most members of the public will be familiar with10
Mentions: Furthermore, infographics can be used to overcome language barriers. Communicating with patients who do not speak English as their first language has become increasingly common in Northern Ireland due to changing trends in migration9. A research team from Columbia University investigated the efficacy of infographics as a primary care communicative tool in the Washington Heights neighbourhood of Northern Manhattan10. Residents of this neighbourhood are majority Latino and overwhelmingly from the Dominican Republic, where the primary language is Spanish. Researchers found that successful infographics are those in which viewers could form symbolic or colour analogies. For example, blood pressure was visually linked with a traffic light system. High blood pressure was shown as a ‘red light’, therefore informing the viewer of ‘danger’ or the need to ‘stop’, whilst the opposite was true of healthy blood pressures and the colour green. Mildly elevated blood pressures were shown in amber to highlight need for caution (see figure 2). Similar analogies will likely also work well for communicating other results such as HbA1c or blood cholesterol.

View Article: PubMed Central - PubMed

ABSTRACT

Infographics are an innovative and engaging method of visually communicating information in a colourful and concise manner. There has been substantial interest in their use within the commercial and health sectors.

Healthcare professionals already use infographics to communicate medical information to their patients. A firm grasp of health information enhances patients’ decision making capabilities and may improve the practitioner-patient relationship. Infographics can also be used at the population level for public health messages.

Because healthcare practitioners are likely to be consulted during their creation and use, this article aims to walk the reader through a number of different infographics in order to outline how they may be used to communicate healthcare information.

No MeSH data available.