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Social Interactions Sparked by Pictorial Warnings on Cigarette Packs.

Hall MG, Peebles K, Bach LE, Noar SM, Ribisl KM, Brewer NT - Int J Environ Res Public Health (2015)

Bottom Line: Nearly all smokers (97%/96% in Pilot Study 1/2) talked about the warnings with other people, with the most common people being friends (67%/87%) and spouses/significant others (34%/42%).Pilot Study 2 found that 26% of smokers talked about the warnings with strangers.Pictorial warnings sparked social interactions about the warnings, the health effects of smoking, and quitting smoking, indicating that pictorial warnings may act as a social intervention reaching beyond the individual.

View Article: PubMed Central - PubMed

Affiliation: Department of Health Behavior, Gillings School of Global Public Health, University of North Carolina, Rosenau Hall CB7440, Chapel Hill, NC 27599, USA. noar@email.unc.edu.

ABSTRACT
The Message Impact Framework suggests that social interactions may offer smokers the opportunity to process pictorial warnings on cigarette packs more deeply. We aimed to describe adult smokers' social interactions about pictorial cigarette pack warnings in two longitudinal pilot studies. In Pilot Study 1, 30 smokers used cigarette packs with one of nine pictorial warnings for two weeks. In Pilot Study 2, 46 smokers used cigarette packs with one of five pictorial warnings for four weeks. Nearly all smokers (97%/96% in Pilot Study 1/2) talked about the warnings with other people, with the most common people being friends (67%/87%) and spouses/significant others (34%/42%). Pilot Study 2 found that 26% of smokers talked about the warnings with strangers. Discussions about the health effects of smoking and quitting smoking were more frequent during the first week of exposure to pictorial warnings than in the week prior to beginning the study (both p < 0.05). Pictorial warnings sparked social interactions about the warnings, the health effects of smoking, and quitting smoking, indicating that pictorial warnings may act as a social intervention reaching beyond the individual. Future research should examine social interactions as a potential mediator of the impact of pictorial warnings on smoking behavior.

No MeSH data available.


Related in: MedlinePlus

Social interactions about warnings (Pilot Study 2, n = 46), *p < 0.05, compared to week 1; (A) Conversations about the warning; (B) Showed someone the warning.
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ijerph-12-13195-f003: Social interactions about warnings (Pilot Study 2, n = 46), *p < 0.05, compared to week 1; (A) Conversations about the warning; (B) Showed someone the warning.

Mentions: Pilot Study 2 participants had about four conversations about the warning during the first week of the study (Figure 3). Smokers had fewer conversations at weeks 2, 3, and 4 compared to week 1 (all decreases p < 0.05), but continued to have almost two conversations per week by the end of the study. Participants showed someone else the warning about three times during the first week of the study, but this number also declined over time (p < 0.05).


Social Interactions Sparked by Pictorial Warnings on Cigarette Packs.

Hall MG, Peebles K, Bach LE, Noar SM, Ribisl KM, Brewer NT - Int J Environ Res Public Health (2015)

Social interactions about warnings (Pilot Study 2, n = 46), *p < 0.05, compared to week 1; (A) Conversations about the warning; (B) Showed someone the warning.
© Copyright Policy
Related In: Results  -  Collection

License
Show All Figures
getmorefigures.php?uid=PMC4627025&req=5

ijerph-12-13195-f003: Social interactions about warnings (Pilot Study 2, n = 46), *p < 0.05, compared to week 1; (A) Conversations about the warning; (B) Showed someone the warning.
Mentions: Pilot Study 2 participants had about four conversations about the warning during the first week of the study (Figure 3). Smokers had fewer conversations at weeks 2, 3, and 4 compared to week 1 (all decreases p < 0.05), but continued to have almost two conversations per week by the end of the study. Participants showed someone else the warning about three times during the first week of the study, but this number also declined over time (p < 0.05).

Bottom Line: Nearly all smokers (97%/96% in Pilot Study 1/2) talked about the warnings with other people, with the most common people being friends (67%/87%) and spouses/significant others (34%/42%).Pilot Study 2 found that 26% of smokers talked about the warnings with strangers.Pictorial warnings sparked social interactions about the warnings, the health effects of smoking, and quitting smoking, indicating that pictorial warnings may act as a social intervention reaching beyond the individual.

View Article: PubMed Central - PubMed

Affiliation: Department of Health Behavior, Gillings School of Global Public Health, University of North Carolina, Rosenau Hall CB7440, Chapel Hill, NC 27599, USA. noar@email.unc.edu.

ABSTRACT
The Message Impact Framework suggests that social interactions may offer smokers the opportunity to process pictorial warnings on cigarette packs more deeply. We aimed to describe adult smokers' social interactions about pictorial cigarette pack warnings in two longitudinal pilot studies. In Pilot Study 1, 30 smokers used cigarette packs with one of nine pictorial warnings for two weeks. In Pilot Study 2, 46 smokers used cigarette packs with one of five pictorial warnings for four weeks. Nearly all smokers (97%/96% in Pilot Study 1/2) talked about the warnings with other people, with the most common people being friends (67%/87%) and spouses/significant others (34%/42%). Pilot Study 2 found that 26% of smokers talked about the warnings with strangers. Discussions about the health effects of smoking and quitting smoking were more frequent during the first week of exposure to pictorial warnings than in the week prior to beginning the study (both p < 0.05). Pictorial warnings sparked social interactions about the warnings, the health effects of smoking, and quitting smoking, indicating that pictorial warnings may act as a social intervention reaching beyond the individual. Future research should examine social interactions as a potential mediator of the impact of pictorial warnings on smoking behavior.

No MeSH data available.


Related in: MedlinePlus