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The use of personalized behavioral feedback for online gamblers: an empirical study.

Auer MM, Griffiths MD - Front Psychol (2015)

Bottom Line: The present study evaluated the effectiveness of mentor (a responsible gambling tool that provides personalized feedback to players) among 1,015 online gamblers at a European online gambling site, and compared their behavior with matched controls (n = 15,216) on the basis of age, gender, playing duration, and theoretical loss (i.e., the amount of money wagered multiplied by the payout percentage of a specific game played).The results showed that online gamblers receiving personalized feedback spent significantly less time and money gambling compared to controls that did not receive personalized feedback.The results suggest that responsible gambling tools providing personalized feedback may help the clientele of gambling companies gamble more responsibly, and may be of help those who gamble excessively to stay within their personal time and money spending limits.

View Article: PubMed Central - PubMed

Affiliation: neccton ltd. Lienz, Austria.

ABSTRACT
Over the last few years, online gambling has become a more common leisure time activity. However, for a small minority, the activity can become problematic. Consequently, the gambling industry has started to acknowledge their role in player protection and harm minimization and some gambling companies have introduced responsible gambling tools as a way of helping players stay in control. The present study evaluated the effectiveness of mentor (a responsible gambling tool that provides personalized feedback to players) among 1,015 online gamblers at a European online gambling site, and compared their behavior with matched controls (n = 15,216) on the basis of age, gender, playing duration, and theoretical loss (i.e., the amount of money wagered multiplied by the payout percentage of a specific game played). The results showed that online gamblers receiving personalized feedback spent significantly less time and money gambling compared to controls that did not receive personalized feedback. The results suggest that responsible gambling tools providing personalized feedback may help the clientele of gambling companies gamble more responsibly, and may be of help those who gamble excessively to stay within their personal time and money spending limits.

No MeSH data available.


Information message sent to players about the feedback system.
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Figure 2: Information message sent to players about the feedback system.

Mentions: Game categories were developed similar to other research in the gambling studies field (Auer et al., 2012; Gainsbury et al., 2012). The eight game types available on the gambling operator’s website are Lottery Draw, Lottery Instant, Poker, Bingo, Casino Slots, Casino Videopoker, Casino Table, and Sports Wagering. Additionally, players receive a message that welcomes players to the system (see Figure 2). All the visual, numerical, and textual information can be accessed by the gambler via a user-friendly on-screen dashboard. Responsiveness means that interactive content automatically adapts to technical environments. The player front end thus looks similar on different devices such as desktops, laptops, mobile phones, or tablets and also across different browsers and operating systems such as Windows, Android, or iOS. In line with HCI principles, professionals both from a content and visual point of view designed the system. PSD was taken into account by the salient self-monitoring features of the system, the personalized content, and normative information.


The use of personalized behavioral feedback for online gamblers: an empirical study.

Auer MM, Griffiths MD - Front Psychol (2015)

Information message sent to players about the feedback system.
© Copyright Policy
Related In: Results  -  Collection

License
Show All Figures
getmorefigures.php?uid=PMC4585278&req=5

Figure 2: Information message sent to players about the feedback system.
Mentions: Game categories were developed similar to other research in the gambling studies field (Auer et al., 2012; Gainsbury et al., 2012). The eight game types available on the gambling operator’s website are Lottery Draw, Lottery Instant, Poker, Bingo, Casino Slots, Casino Videopoker, Casino Table, and Sports Wagering. Additionally, players receive a message that welcomes players to the system (see Figure 2). All the visual, numerical, and textual information can be accessed by the gambler via a user-friendly on-screen dashboard. Responsiveness means that interactive content automatically adapts to technical environments. The player front end thus looks similar on different devices such as desktops, laptops, mobile phones, or tablets and also across different browsers and operating systems such as Windows, Android, or iOS. In line with HCI principles, professionals both from a content and visual point of view designed the system. PSD was taken into account by the salient self-monitoring features of the system, the personalized content, and normative information.

Bottom Line: The present study evaluated the effectiveness of mentor (a responsible gambling tool that provides personalized feedback to players) among 1,015 online gamblers at a European online gambling site, and compared their behavior with matched controls (n = 15,216) on the basis of age, gender, playing duration, and theoretical loss (i.e., the amount of money wagered multiplied by the payout percentage of a specific game played).The results showed that online gamblers receiving personalized feedback spent significantly less time and money gambling compared to controls that did not receive personalized feedback.The results suggest that responsible gambling tools providing personalized feedback may help the clientele of gambling companies gamble more responsibly, and may be of help those who gamble excessively to stay within their personal time and money spending limits.

View Article: PubMed Central - PubMed

Affiliation: neccton ltd. Lienz, Austria.

ABSTRACT
Over the last few years, online gambling has become a more common leisure time activity. However, for a small minority, the activity can become problematic. Consequently, the gambling industry has started to acknowledge their role in player protection and harm minimization and some gambling companies have introduced responsible gambling tools as a way of helping players stay in control. The present study evaluated the effectiveness of mentor (a responsible gambling tool that provides personalized feedback to players) among 1,015 online gamblers at a European online gambling site, and compared their behavior with matched controls (n = 15,216) on the basis of age, gender, playing duration, and theoretical loss (i.e., the amount of money wagered multiplied by the payout percentage of a specific game played). The results showed that online gamblers receiving personalized feedback spent significantly less time and money gambling compared to controls that did not receive personalized feedback. The results suggest that responsible gambling tools providing personalized feedback may help the clientele of gambling companies gamble more responsibly, and may be of help those who gamble excessively to stay within their personal time and money spending limits.

No MeSH data available.