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The use of personalized behavioral feedback for online gamblers: an empirical study.

Auer MM, Griffiths MD - Front Psychol (2015)

Bottom Line: The present study evaluated the effectiveness of mentor (a responsible gambling tool that provides personalized feedback to players) among 1,015 online gamblers at a European online gambling site, and compared their behavior with matched controls (n = 15,216) on the basis of age, gender, playing duration, and theoretical loss (i.e., the amount of money wagered multiplied by the payout percentage of a specific game played).The results showed that online gamblers receiving personalized feedback spent significantly less time and money gambling compared to controls that did not receive personalized feedback.The results suggest that responsible gambling tools providing personalized feedback may help the clientele of gambling companies gamble more responsibly, and may be of help those who gamble excessively to stay within their personal time and money spending limits.

View Article: PubMed Central - PubMed

Affiliation: neccton ltd. Lienz, Austria.

ABSTRACT
Over the last few years, online gambling has become a more common leisure time activity. However, for a small minority, the activity can become problematic. Consequently, the gambling industry has started to acknowledge their role in player protection and harm minimization and some gambling companies have introduced responsible gambling tools as a way of helping players stay in control. The present study evaluated the effectiveness of mentor (a responsible gambling tool that provides personalized feedback to players) among 1,015 online gamblers at a European online gambling site, and compared their behavior with matched controls (n = 15,216) on the basis of age, gender, playing duration, and theoretical loss (i.e., the amount of money wagered multiplied by the payout percentage of a specific game played). The results showed that online gamblers receiving personalized feedback spent significantly less time and money gambling compared to controls that did not receive personalized feedback. The results suggest that responsible gambling tools providing personalized feedback may help the clientele of gambling companies gamble more responsibly, and may be of help those who gamble excessively to stay within their personal time and money spending limits.

No MeSH data available.


Illustration of ‘time played’ information in the feedback system as seen by a hypothetical player.
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Figure 1: Illustration of ‘time played’ information in the feedback system as seen by a hypothetical player.

Mentions: This section provides a brief description of the behavioral feedback system implemented by the gambling operator. The system is an opt-in system (i.e., gamblers can voluntarily choose to use it and the system is not mandatory). Once gamblers have enrolled to use the system, they can retrieve detailed visual and numerical feedback about their gambling behavior via a button on the website. Player feedback is displayed in a number of ways (numerical, graphical, and textual) and provides information about wins and losses, playing duration (PD), number of playing days, and games played. The system can also display personal gambling behavior over time. For instance, Figure 1 shows the playing time information for a hypothetical player in the form of a graph over time. At the top of the screen, players receive information about playing time over the previous 4-week and 24-week period. The white line in Figure 1 indicates that the player shows an upward trend and is steadily increasing the amount of time spent gambling. During the previous 4-week period, the player spent 25.75 h gambling online. The upper line in Figure 1 is the average playing time for all other comparable (either lottery-type or casino-type) online players and provides the gambler both normative and comparative feedback. Such feedback has been emphasized as an important aspect in facilitating behavioral change (Miller and Rollnick, 1991). Players are either assigned to ‘lottery’ type players or ‘casino’ type players based on their playing patterns. The categorization is derived from the theoretical loss (TL) that is produced in casino and lottery games respectively.


The use of personalized behavioral feedback for online gamblers: an empirical study.

Auer MM, Griffiths MD - Front Psychol (2015)

Illustration of ‘time played’ information in the feedback system as seen by a hypothetical player.
© Copyright Policy
Related In: Results  -  Collection

License
Show All Figures
getmorefigures.php?uid=PMC4585278&req=5

Figure 1: Illustration of ‘time played’ information in the feedback system as seen by a hypothetical player.
Mentions: This section provides a brief description of the behavioral feedback system implemented by the gambling operator. The system is an opt-in system (i.e., gamblers can voluntarily choose to use it and the system is not mandatory). Once gamblers have enrolled to use the system, they can retrieve detailed visual and numerical feedback about their gambling behavior via a button on the website. Player feedback is displayed in a number of ways (numerical, graphical, and textual) and provides information about wins and losses, playing duration (PD), number of playing days, and games played. The system can also display personal gambling behavior over time. For instance, Figure 1 shows the playing time information for a hypothetical player in the form of a graph over time. At the top of the screen, players receive information about playing time over the previous 4-week and 24-week period. The white line in Figure 1 indicates that the player shows an upward trend and is steadily increasing the amount of time spent gambling. During the previous 4-week period, the player spent 25.75 h gambling online. The upper line in Figure 1 is the average playing time for all other comparable (either lottery-type or casino-type) online players and provides the gambler both normative and comparative feedback. Such feedback has been emphasized as an important aspect in facilitating behavioral change (Miller and Rollnick, 1991). Players are either assigned to ‘lottery’ type players or ‘casino’ type players based on their playing patterns. The categorization is derived from the theoretical loss (TL) that is produced in casino and lottery games respectively.

Bottom Line: The present study evaluated the effectiveness of mentor (a responsible gambling tool that provides personalized feedback to players) among 1,015 online gamblers at a European online gambling site, and compared their behavior with matched controls (n = 15,216) on the basis of age, gender, playing duration, and theoretical loss (i.e., the amount of money wagered multiplied by the payout percentage of a specific game played).The results showed that online gamblers receiving personalized feedback spent significantly less time and money gambling compared to controls that did not receive personalized feedback.The results suggest that responsible gambling tools providing personalized feedback may help the clientele of gambling companies gamble more responsibly, and may be of help those who gamble excessively to stay within their personal time and money spending limits.

View Article: PubMed Central - PubMed

Affiliation: neccton ltd. Lienz, Austria.

ABSTRACT
Over the last few years, online gambling has become a more common leisure time activity. However, for a small minority, the activity can become problematic. Consequently, the gambling industry has started to acknowledge their role in player protection and harm minimization and some gambling companies have introduced responsible gambling tools as a way of helping players stay in control. The present study evaluated the effectiveness of mentor (a responsible gambling tool that provides personalized feedback to players) among 1,015 online gamblers at a European online gambling site, and compared their behavior with matched controls (n = 15,216) on the basis of age, gender, playing duration, and theoretical loss (i.e., the amount of money wagered multiplied by the payout percentage of a specific game played). The results showed that online gamblers receiving personalized feedback spent significantly less time and money gambling compared to controls that did not receive personalized feedback. The results suggest that responsible gambling tools providing personalized feedback may help the clientele of gambling companies gamble more responsibly, and may be of help those who gamble excessively to stay within their personal time and money spending limits.

No MeSH data available.