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Characterizing donation behavior from psychophysiological indices of narrative experience.

Correa KA, Stone BT, Stikic M, Johnson RR, Berka C - Front Neurosci (2015)

Bottom Line: Results showed that: (1) 34.7% of participants donated; (2) psychophysiological metrics successfully delineated between donation behaviors and the effects of narrative version; and (3) psychophysiology and reactions to the narrative were better able to explain the variance (88 and 65%, respectively) in the amount donated than all 3 metrics combined as well as any metric alone.These findings demonstrate the promise of narrative persuasion for influencing prosocial, behavioral decisions.Our results also illustrate the utility of the previously stated metrics for understanding and possibly even manipulating behaviors resulting from narrative persuasion.

View Article: PubMed Central - PubMed

Affiliation: Advanced Brain Monitoring, Inc. Carlsbad, CA, USA.

ABSTRACT
Research on narrative persuasion has yet to investigate whether this process influences behavior. The current study explored whether: (1) a narrative could persuade participants to donate to a charity, a prosocial, behavioral decision; (2) psychophysiological metrics can delineate the differences between donation/non-donation behaviors; and (3) donation behavior can be correlated with measures of psychophysiology, self-reported reactions to the narrative, and intrinsic characteristics. Participants (n = 49) completed personality/disposition questionnaires, viewed one of two versions of a narrative while EEG and ECG were recorded, completed a questionnaire regarding their reactions to the narrative, and were given an opportunity to donate to a charity related to the themes of the narrative. Results showed that: (1) 34.7% of participants donated; (2) psychophysiological metrics successfully delineated between donation behaviors and the effects of narrative version; and (3) psychophysiology and reactions to the narrative were better able to explain the variance (88 and 65%, respectively) in the amount donated than all 3 metrics combined as well as any metric alone. These findings demonstrate the promise of narrative persuasion for influencing prosocial, behavioral decisions. Our results also illustrate the utility of the previously stated metrics for understanding and possibly even manipulating behaviors resulting from narrative persuasion.

No MeSH data available.


Main effect of donation behavior on HRV LF:HF ratio. *p < 0.05.
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Figure 1: Main effect of donation behavior on HRV LF:HF ratio. *p < 0.05.

Mentions: The main effect of donation behavior, which is presented in Figure 1, showed that those who did not donate (M = 2.5, SD = 1.8) had statistically significantly greater HRV LF:HF ratios during the narrative than those who donated (M = 1.56, SD = 0.79), F(1, 45) = 5.149, p < 0.05.


Characterizing donation behavior from psychophysiological indices of narrative experience.

Correa KA, Stone BT, Stikic M, Johnson RR, Berka C - Front Neurosci (2015)

Main effect of donation behavior on HRV LF:HF ratio. *p < 0.05.
© Copyright Policy
Related In: Results  -  Collection

License
Show All Figures
getmorefigures.php?uid=PMC4553387&req=5

Figure 1: Main effect of donation behavior on HRV LF:HF ratio. *p < 0.05.
Mentions: The main effect of donation behavior, which is presented in Figure 1, showed that those who did not donate (M = 2.5, SD = 1.8) had statistically significantly greater HRV LF:HF ratios during the narrative than those who donated (M = 1.56, SD = 0.79), F(1, 45) = 5.149, p < 0.05.

Bottom Line: Results showed that: (1) 34.7% of participants donated; (2) psychophysiological metrics successfully delineated between donation behaviors and the effects of narrative version; and (3) psychophysiology and reactions to the narrative were better able to explain the variance (88 and 65%, respectively) in the amount donated than all 3 metrics combined as well as any metric alone.These findings demonstrate the promise of narrative persuasion for influencing prosocial, behavioral decisions.Our results also illustrate the utility of the previously stated metrics for understanding and possibly even manipulating behaviors resulting from narrative persuasion.

View Article: PubMed Central - PubMed

Affiliation: Advanced Brain Monitoring, Inc. Carlsbad, CA, USA.

ABSTRACT
Research on narrative persuasion has yet to investigate whether this process influences behavior. The current study explored whether: (1) a narrative could persuade participants to donate to a charity, a prosocial, behavioral decision; (2) psychophysiological metrics can delineate the differences between donation/non-donation behaviors; and (3) donation behavior can be correlated with measures of psychophysiology, self-reported reactions to the narrative, and intrinsic characteristics. Participants (n = 49) completed personality/disposition questionnaires, viewed one of two versions of a narrative while EEG and ECG were recorded, completed a questionnaire regarding their reactions to the narrative, and were given an opportunity to donate to a charity related to the themes of the narrative. Results showed that: (1) 34.7% of participants donated; (2) psychophysiological metrics successfully delineated between donation behaviors and the effects of narrative version; and (3) psychophysiology and reactions to the narrative were better able to explain the variance (88 and 65%, respectively) in the amount donated than all 3 metrics combined as well as any metric alone. These findings demonstrate the promise of narrative persuasion for influencing prosocial, behavioral decisions. Our results also illustrate the utility of the previously stated metrics for understanding and possibly even manipulating behaviors resulting from narrative persuasion.

No MeSH data available.