Limits...
Perspectives on the Market Globalization of Korean Herbal Manufacturers: A Company-Based Survey.

Kim D, Ahn M, Jung J, Kwon S, Park EJ, Koo KH, Woo JM - Evid Based Complement Alternat Med (2015)

Bottom Line: We found that the majority of the manufacturing employee respondents were regular permanent and production workers.Although the responding companies exhibited a variety of perspectives, "advertisement/public relations" was cited as the most important factor in the development of the herbal industry.Our results can be used to design a proper national plan by reducing the gaps in perspective between herbal product producers and policy makers.

View Article: PubMed Central - PubMed

Affiliation: Policy Division, Korea Institute of Oriental Medicine, 1672 Yuseongdae-ro, Yuseong-gu, Daejeon 305-811, Republic of Korea ; School of Korea Medicine, Pusan National University, Yangsan 626-870, Republic of Korea.

ABSTRACT
The growth of herbal markets has increased substantially in South Korea, but the worldwide market share remains small despite significant governmental efforts. This study aimed to characterize manufacturing employment and identify employees' general perceptions of market expansion. A survey study covering 567 companies was conducted using face-to-face interviews in 2012. Data were analyzed using comparisons among three manufacturing groups (i.e., the herbal dietary supplement manufacturing group, the herbal medicine manufacturing group, and the personal care product manufacturing group) or among the manufacturers themselves. We found that the majority of the manufacturing employee respondents were regular permanent and production workers. The domestic distributors were primarily chain stores/direct outlets or retailers/wholesalers, and the dominant product was red ginseng (hongsam). Although the responding companies exhibited a variety of perspectives, "advertisement/public relations" was cited as the most important factor in the development of the herbal industry. In contrast, "low manpower/seeking business partners" were the most crucial limiting and challenging factors for market globalization. Our results can be used to design a proper national plan by reducing the gaps in perspective between herbal product producers and policy makers.

No MeSH data available.


Histogram for comparison of all rated factors. On the bar, different colors represent each factor, and the length represents the response rate (%). The left side illustrates limiting factors, and the right side illustrates challenging factors.
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fig2: Histogram for comparison of all rated factors. On the bar, different colors represent each factor, and the length represents the response rate (%). The left side illustrates limiting factors, and the right side illustrates challenging factors.

Mentions: In this survey, we found outstanding demand for market globalization. With respect to limiting factors, “low manpower” was mostly cited in the dietary supplement manufacturing group and the personal care product-manufacturing group. “Lack of marketing strategies” was mostly cited in the herbal medicine-manufacturing group. With respect to challenging factors, most of the respondents cited “seeking business partners” regardless of manufacturing types (Figure 2). For our conclusion, we selected the following four major limiting factors: low manpower, lack of marketing strategies, low brand power, and lack of marketing strategies. In addition, we suggest five strategic priorities for efficient support. The most crucial factor was seeking business partners, which was followed by participation in international events, financial support, assistance with foreign market surveys, and acquiring foreign market information (Figure 3).


Perspectives on the Market Globalization of Korean Herbal Manufacturers: A Company-Based Survey.

Kim D, Ahn M, Jung J, Kwon S, Park EJ, Koo KH, Woo JM - Evid Based Complement Alternat Med (2015)

Histogram for comparison of all rated factors. On the bar, different colors represent each factor, and the length represents the response rate (%). The left side illustrates limiting factors, and the right side illustrates challenging factors.
© Copyright Policy - open-access
Related In: Results  -  Collection

Show All Figures
getmorefigures.php?uid=PMC4496648&req=5

fig2: Histogram for comparison of all rated factors. On the bar, different colors represent each factor, and the length represents the response rate (%). The left side illustrates limiting factors, and the right side illustrates challenging factors.
Mentions: In this survey, we found outstanding demand for market globalization. With respect to limiting factors, “low manpower” was mostly cited in the dietary supplement manufacturing group and the personal care product-manufacturing group. “Lack of marketing strategies” was mostly cited in the herbal medicine-manufacturing group. With respect to challenging factors, most of the respondents cited “seeking business partners” regardless of manufacturing types (Figure 2). For our conclusion, we selected the following four major limiting factors: low manpower, lack of marketing strategies, low brand power, and lack of marketing strategies. In addition, we suggest five strategic priorities for efficient support. The most crucial factor was seeking business partners, which was followed by participation in international events, financial support, assistance with foreign market surveys, and acquiring foreign market information (Figure 3).

Bottom Line: We found that the majority of the manufacturing employee respondents were regular permanent and production workers.Although the responding companies exhibited a variety of perspectives, "advertisement/public relations" was cited as the most important factor in the development of the herbal industry.Our results can be used to design a proper national plan by reducing the gaps in perspective between herbal product producers and policy makers.

View Article: PubMed Central - PubMed

Affiliation: Policy Division, Korea Institute of Oriental Medicine, 1672 Yuseongdae-ro, Yuseong-gu, Daejeon 305-811, Republic of Korea ; School of Korea Medicine, Pusan National University, Yangsan 626-870, Republic of Korea.

ABSTRACT
The growth of herbal markets has increased substantially in South Korea, but the worldwide market share remains small despite significant governmental efforts. This study aimed to characterize manufacturing employment and identify employees' general perceptions of market expansion. A survey study covering 567 companies was conducted using face-to-face interviews in 2012. Data were analyzed using comparisons among three manufacturing groups (i.e., the herbal dietary supplement manufacturing group, the herbal medicine manufacturing group, and the personal care product manufacturing group) or among the manufacturers themselves. We found that the majority of the manufacturing employee respondents were regular permanent and production workers. The domestic distributors were primarily chain stores/direct outlets or retailers/wholesalers, and the dominant product was red ginseng (hongsam). Although the responding companies exhibited a variety of perspectives, "advertisement/public relations" was cited as the most important factor in the development of the herbal industry. In contrast, "low manpower/seeking business partners" were the most crucial limiting and challenging factors for market globalization. Our results can be used to design a proper national plan by reducing the gaps in perspective between herbal product producers and policy makers.

No MeSH data available.