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The Supply Chain's Role in Improving Animal Welfare.

Harvey D, Hubbard C - Animals (Basel) (2013)

Bottom Line: Supply chains are already incorporating citizen/consumer demands for improved animal welfare, especially through product differentiation and the associated segmentation of markets.This citizen-consumer gap has significant consequences on the supply chain, although there is limited literature on the capacity and willingness of supply chains to deliver what the consumer wants and is willing to pay for.This paper outlines an economic analysis of supply chain delivery of improved standards for farm animal welfare in the EU and illustrates the possible consequences of improving animal welfare standards for the supply chain using a prototype belief network analysis.

View Article: PubMed Central - PubMed

Affiliation: School of Agriculture, Food and Rural Development, and Centre for Rural Economy, Newcastle University, Newcastle upon Tyne, NE1 7RU, UK. david.harvey@ncl.ac.uk.

ABSTRACT
Supply chains are already incorporating citizen/consumer demands for improved animal welfare, especially through product differentiation and the associated segmentation of markets. Nonetheless, the ability of the chain to deliver high(er) levels and standards of animal welfare is subject to two critical conditions: (a) the innovative and adaptive capacity of the chain to respond to society's demands; (b) the extent to which consumers actually purchase animal-friendly products. Despite a substantial literature reporting estimates of willingness to pay (WTP) for animal welfare, there is a belief that in practice people vote for substantially more and better animal welfare as citizens than they are willing to pay for as consumers. This citizen-consumer gap has significant consequences on the supply chain, although there is limited literature on the capacity and willingness of supply chains to deliver what the consumer wants and is willing to pay for. This paper outlines an economic analysis of supply chain delivery of improved standards for farm animal welfare in the EU and illustrates the possible consequences of improving animal welfare standards for the supply chain using a prototype belief network analysis.

No MeSH data available.


Related in: MedlinePlus

Belief network consequences of improving public attitudes.
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animals-03-00767-f008: Belief network consequences of improving public attitudes.

Mentions: Figure 8 shows the effects of improving public attitudes (revealed by our Delphi survey above as being the most important policy objective for improving animal welfare). This clearly improves animal welfare, from 20.8% to 27% good without compromising supply chain competitiveness (which does not change). However, the consequences of improving attitudes for the other major drivers (standards, labels, consumer demand, supply chain capacity) are all rather modest, though all improve. Improving public education is a major driver in this network for public attitudes, and improving this (not shown but available on request) does feed through the network to improve both animal welfare and supply chain competitiveness, again confirming the Delphi survey. However, while the survey strongly suggests that improving chain education and/or R&D should also be policy priorities, our prototype belief network does not demonstrate any substantial influence of these variables on either animal welfare or supply chain competitiveness.


The Supply Chain's Role in Improving Animal Welfare.

Harvey D, Hubbard C - Animals (Basel) (2013)

Belief network consequences of improving public attitudes.
© Copyright Policy - open-access
Related In: Results  -  Collection

License
Show All Figures
getmorefigures.php?uid=PMC4494447&req=5

animals-03-00767-f008: Belief network consequences of improving public attitudes.
Mentions: Figure 8 shows the effects of improving public attitudes (revealed by our Delphi survey above as being the most important policy objective for improving animal welfare). This clearly improves animal welfare, from 20.8% to 27% good without compromising supply chain competitiveness (which does not change). However, the consequences of improving attitudes for the other major drivers (standards, labels, consumer demand, supply chain capacity) are all rather modest, though all improve. Improving public education is a major driver in this network for public attitudes, and improving this (not shown but available on request) does feed through the network to improve both animal welfare and supply chain competitiveness, again confirming the Delphi survey. However, while the survey strongly suggests that improving chain education and/or R&D should also be policy priorities, our prototype belief network does not demonstrate any substantial influence of these variables on either animal welfare or supply chain competitiveness.

Bottom Line: Supply chains are already incorporating citizen/consumer demands for improved animal welfare, especially through product differentiation and the associated segmentation of markets.This citizen-consumer gap has significant consequences on the supply chain, although there is limited literature on the capacity and willingness of supply chains to deliver what the consumer wants and is willing to pay for.This paper outlines an economic analysis of supply chain delivery of improved standards for farm animal welfare in the EU and illustrates the possible consequences of improving animal welfare standards for the supply chain using a prototype belief network analysis.

View Article: PubMed Central - PubMed

Affiliation: School of Agriculture, Food and Rural Development, and Centre for Rural Economy, Newcastle University, Newcastle upon Tyne, NE1 7RU, UK. david.harvey@ncl.ac.uk.

ABSTRACT
Supply chains are already incorporating citizen/consumer demands for improved animal welfare, especially through product differentiation and the associated segmentation of markets. Nonetheless, the ability of the chain to deliver high(er) levels and standards of animal welfare is subject to two critical conditions: (a) the innovative and adaptive capacity of the chain to respond to society's demands; (b) the extent to which consumers actually purchase animal-friendly products. Despite a substantial literature reporting estimates of willingness to pay (WTP) for animal welfare, there is a belief that in practice people vote for substantially more and better animal welfare as citizens than they are willing to pay for as consumers. This citizen-consumer gap has significant consequences on the supply chain, although there is limited literature on the capacity and willingness of supply chains to deliver what the consumer wants and is willing to pay for. This paper outlines an economic analysis of supply chain delivery of improved standards for farm animal welfare in the EU and illustrates the possible consequences of improving animal welfare standards for the supply chain using a prototype belief network analysis.

No MeSH data available.


Related in: MedlinePlus