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The Supply Chain's Role in Improving Animal Welfare.

Harvey D, Hubbard C - Animals (Basel) (2013)

Bottom Line: Supply chains are already incorporating citizen/consumer demands for improved animal welfare, especially through product differentiation and the associated segmentation of markets.This citizen-consumer gap has significant consequences on the supply chain, although there is limited literature on the capacity and willingness of supply chains to deliver what the consumer wants and is willing to pay for.This paper outlines an economic analysis of supply chain delivery of improved standards for farm animal welfare in the EU and illustrates the possible consequences of improving animal welfare standards for the supply chain using a prototype belief network analysis.

View Article: PubMed Central - PubMed

Affiliation: School of Agriculture, Food and Rural Development, and Centre for Rural Economy, Newcastle University, Newcastle upon Tyne, NE1 7RU, UK. david.harvey@ncl.ac.uk.

ABSTRACT
Supply chains are already incorporating citizen/consumer demands for improved animal welfare, especially through product differentiation and the associated segmentation of markets. Nonetheless, the ability of the chain to deliver high(er) levels and standards of animal welfare is subject to two critical conditions: (a) the innovative and adaptive capacity of the chain to respond to society's demands; (b) the extent to which consumers actually purchase animal-friendly products. Despite a substantial literature reporting estimates of willingness to pay (WTP) for animal welfare, there is a belief that in practice people vote for substantially more and better animal welfare as citizens than they are willing to pay for as consumers. This citizen-consumer gap has significant consequences on the supply chain, although there is limited literature on the capacity and willingness of supply chains to deliver what the consumer wants and is willing to pay for. This paper outlines an economic analysis of supply chain delivery of improved standards for farm animal welfare in the EU and illustrates the possible consequences of improving animal welfare standards for the supply chain using a prototype belief network analysis.

No MeSH data available.


Related in: MedlinePlus

Belief Network consequences of improved consumer demand.
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animals-03-00767-f006: Belief Network consequences of improved consumer demand.

Mentions: Similarly, Figure 6 shows the implications of improving consumer demand from 45.1% strong to 100% strong. If this could be achieved, the consequence would be both an improvement in animal welfare (20.8% to 24.4% good) and in supply chain competitiveness (from 54.7% to 58.6% strong). The implications, according to this belief network, are that the determinants of market demand, especially the effectiveness of labelling and the strength of standards, would also improve, from 31.5% to 37.9% effective and from 65.8% to 67.9% strong respectively.


The Supply Chain's Role in Improving Animal Welfare.

Harvey D, Hubbard C - Animals (Basel) (2013)

Belief Network consequences of improved consumer demand.
© Copyright Policy - open-access
Related In: Results  -  Collection

License
Show All Figures
getmorefigures.php?uid=PMC4494447&req=5

animals-03-00767-f006: Belief Network consequences of improved consumer demand.
Mentions: Similarly, Figure 6 shows the implications of improving consumer demand from 45.1% strong to 100% strong. If this could be achieved, the consequence would be both an improvement in animal welfare (20.8% to 24.4% good) and in supply chain competitiveness (from 54.7% to 58.6% strong). The implications, according to this belief network, are that the determinants of market demand, especially the effectiveness of labelling and the strength of standards, would also improve, from 31.5% to 37.9% effective and from 65.8% to 67.9% strong respectively.

Bottom Line: Supply chains are already incorporating citizen/consumer demands for improved animal welfare, especially through product differentiation and the associated segmentation of markets.This citizen-consumer gap has significant consequences on the supply chain, although there is limited literature on the capacity and willingness of supply chains to deliver what the consumer wants and is willing to pay for.This paper outlines an economic analysis of supply chain delivery of improved standards for farm animal welfare in the EU and illustrates the possible consequences of improving animal welfare standards for the supply chain using a prototype belief network analysis.

View Article: PubMed Central - PubMed

Affiliation: School of Agriculture, Food and Rural Development, and Centre for Rural Economy, Newcastle University, Newcastle upon Tyne, NE1 7RU, UK. david.harvey@ncl.ac.uk.

ABSTRACT
Supply chains are already incorporating citizen/consumer demands for improved animal welfare, especially through product differentiation and the associated segmentation of markets. Nonetheless, the ability of the chain to deliver high(er) levels and standards of animal welfare is subject to two critical conditions: (a) the innovative and adaptive capacity of the chain to respond to society's demands; (b) the extent to which consumers actually purchase animal-friendly products. Despite a substantial literature reporting estimates of willingness to pay (WTP) for animal welfare, there is a belief that in practice people vote for substantially more and better animal welfare as citizens than they are willing to pay for as consumers. This citizen-consumer gap has significant consequences on the supply chain, although there is limited literature on the capacity and willingness of supply chains to deliver what the consumer wants and is willing to pay for. This paper outlines an economic analysis of supply chain delivery of improved standards for farm animal welfare in the EU and illustrates the possible consequences of improving animal welfare standards for the supply chain using a prototype belief network analysis.

No MeSH data available.


Related in: MedlinePlus