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The Supply Chain's Role in Improving Animal Welfare.

Harvey D, Hubbard C - Animals (Basel) (2013)

Bottom Line: Supply chains are already incorporating citizen/consumer demands for improved animal welfare, especially through product differentiation and the associated segmentation of markets.This citizen-consumer gap has significant consequences on the supply chain, although there is limited literature on the capacity and willingness of supply chains to deliver what the consumer wants and is willing to pay for.This paper outlines an economic analysis of supply chain delivery of improved standards for farm animal welfare in the EU and illustrates the possible consequences of improving animal welfare standards for the supply chain using a prototype belief network analysis.

View Article: PubMed Central - PubMed

Affiliation: School of Agriculture, Food and Rural Development, and Centre for Rural Economy, Newcastle University, Newcastle upon Tyne, NE1 7RU, UK. david.harvey@ncl.ac.uk.

ABSTRACT
Supply chains are already incorporating citizen/consumer demands for improved animal welfare, especially through product differentiation and the associated segmentation of markets. Nonetheless, the ability of the chain to deliver high(er) levels and standards of animal welfare is subject to two critical conditions: (a) the innovative and adaptive capacity of the chain to respond to society's demands; (b) the extent to which consumers actually purchase animal-friendly products. Despite a substantial literature reporting estimates of willingness to pay (WTP) for animal welfare, there is a belief that in practice people vote for substantially more and better animal welfare as citizens than they are willing to pay for as consumers. This citizen-consumer gap has significant consequences on the supply chain, although there is limited literature on the capacity and willingness of supply chains to deliver what the consumer wants and is willing to pay for. This paper outlines an economic analysis of supply chain delivery of improved standards for farm animal welfare in the EU and illustrates the possible consequences of improving animal welfare standards for the supply chain using a prototype belief network analysis.

No MeSH data available.


Related in: MedlinePlus

Calibrated EconWelfare Belief Network.
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Related In: Results  -  Collection

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animals-03-00767-f004: Calibrated EconWelfare Belief Network.

Mentions: Our ‘trained’ (calibrated) version of the Belief Network is shown in Figure 4. Each variable (node) box shows the proportion of our total sample of cases (82) answering with each score. In each case, except the bottom left hand (outcome) node (ANIMAL WELFARE), the 4-scale scores have been contracted to 2-scale by aggregating the very good/good to the ‘good’ score and the poor/very poor scores to the ‘poor’ score. However, our respondents provided judgments about the present conditions of animal welfare in the EU which were highly skewed towards the good/very good end of the spectrum (a notable result in itself), with only 7% of our responses recording present animal welfare as poor or very poor. As a consequence, the trained network showed very little response of animal welfare to changes in any of the presumed ‘drivers’ in this case. However, re-calibrating the network to consider only the very good response (20.8%) in the animal welfare node as ‘good’, and treating all other responses (79.2%) as ‘poor’ allows some indicative response patterns to be identified.


The Supply Chain's Role in Improving Animal Welfare.

Harvey D, Hubbard C - Animals (Basel) (2013)

Calibrated EconWelfare Belief Network.
© Copyright Policy - open-access
Related In: Results  -  Collection

License
Show All Figures
getmorefigures.php?uid=PMC4494447&req=5

animals-03-00767-f004: Calibrated EconWelfare Belief Network.
Mentions: Our ‘trained’ (calibrated) version of the Belief Network is shown in Figure 4. Each variable (node) box shows the proportion of our total sample of cases (82) answering with each score. In each case, except the bottom left hand (outcome) node (ANIMAL WELFARE), the 4-scale scores have been contracted to 2-scale by aggregating the very good/good to the ‘good’ score and the poor/very poor scores to the ‘poor’ score. However, our respondents provided judgments about the present conditions of animal welfare in the EU which were highly skewed towards the good/very good end of the spectrum (a notable result in itself), with only 7% of our responses recording present animal welfare as poor or very poor. As a consequence, the trained network showed very little response of animal welfare to changes in any of the presumed ‘drivers’ in this case. However, re-calibrating the network to consider only the very good response (20.8%) in the animal welfare node as ‘good’, and treating all other responses (79.2%) as ‘poor’ allows some indicative response patterns to be identified.

Bottom Line: Supply chains are already incorporating citizen/consumer demands for improved animal welfare, especially through product differentiation and the associated segmentation of markets.This citizen-consumer gap has significant consequences on the supply chain, although there is limited literature on the capacity and willingness of supply chains to deliver what the consumer wants and is willing to pay for.This paper outlines an economic analysis of supply chain delivery of improved standards for farm animal welfare in the EU and illustrates the possible consequences of improving animal welfare standards for the supply chain using a prototype belief network analysis.

View Article: PubMed Central - PubMed

Affiliation: School of Agriculture, Food and Rural Development, and Centre for Rural Economy, Newcastle University, Newcastle upon Tyne, NE1 7RU, UK. david.harvey@ncl.ac.uk.

ABSTRACT
Supply chains are already incorporating citizen/consumer demands for improved animal welfare, especially through product differentiation and the associated segmentation of markets. Nonetheless, the ability of the chain to deliver high(er) levels and standards of animal welfare is subject to two critical conditions: (a) the innovative and adaptive capacity of the chain to respond to society's demands; (b) the extent to which consumers actually purchase animal-friendly products. Despite a substantial literature reporting estimates of willingness to pay (WTP) for animal welfare, there is a belief that in practice people vote for substantially more and better animal welfare as citizens than they are willing to pay for as consumers. This citizen-consumer gap has significant consequences on the supply chain, although there is limited literature on the capacity and willingness of supply chains to deliver what the consumer wants and is willing to pay for. This paper outlines an economic analysis of supply chain delivery of improved standards for farm animal welfare in the EU and illustrates the possible consequences of improving animal welfare standards for the supply chain using a prototype belief network analysis.

No MeSH data available.


Related in: MedlinePlus