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Consumer Acceptance of Dry Dog Food Variations.

Di Donfrancesco B, Koppel K, Swaney-Stueve M, Chambers E - Animals (Basel) (2014)

Bottom Line: The objectives of this study were to compare the acceptance of different dry dog food products by consumers, determine consumer clusters for acceptance, and identify the characteristics of dog food that drive consumer acceptance.The results indicated that appearance of the sample, especially the color, influenced pet owner's overall liking more than the aroma of the product.Overall liking clusters were not related to income, age, gender, or education, indicating that general consumer demographics do not appear to play a main role in individual consumer acceptance of dog food products.

View Article: PubMed Central - PubMed

Affiliation: The Sensory Analysis Center, Department of Human Nutrition, Ice Hall, Kansas State University, Manhattan, KS 66506, USA. briziod@ksu.edu.

ABSTRACT
The objectives of this study were to compare the acceptance of different dry dog food products by consumers, determine consumer clusters for acceptance, and identify the characteristics of dog food that drive consumer acceptance. Eight dry dog food samples available in the US market were evaluated by pet owners. In this study, consumers evaluated overall liking, aroma, and appearance liking of the products. Consumers were also asked to predict their purchase intent, their dog's liking, and cost of the samples. The results indicated that appearance of the sample, especially the color, influenced pet owner's overall liking more than the aroma of the product. Overall liking clusters were not related to income, age, gender, or education, indicating that general consumer demographics do not appear to play a main role in individual consumer acceptance of dog food products.

No MeSH data available.


Principal Components Analysis based on consumer liking.
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animals-04-00313-f004: Principal Components Analysis based on consumer liking.

Mentions: Generally, overall liking was greatly influenced by the appearance of the samples (Figure 4). Among the different specific appearance characteristics, color liking was highly related to the overall liking scores by dog owners. Overall, the most liked sample was a multiple-colored and -shaped kibble product and the two least liked samples were the two darkest brown samples according to the descriptive analysis. It is also possible to notice that prediction of dog liking was highly correlated with the consumers’ overall liking (r = 0.928).


Consumer Acceptance of Dry Dog Food Variations.

Di Donfrancesco B, Koppel K, Swaney-Stueve M, Chambers E - Animals (Basel) (2014)

Principal Components Analysis based on consumer liking.
© Copyright Policy
Related In: Results  -  Collection

License
Show All Figures
getmorefigures.php?uid=PMC4494379&req=5

animals-04-00313-f004: Principal Components Analysis based on consumer liking.
Mentions: Generally, overall liking was greatly influenced by the appearance of the samples (Figure 4). Among the different specific appearance characteristics, color liking was highly related to the overall liking scores by dog owners. Overall, the most liked sample was a multiple-colored and -shaped kibble product and the two least liked samples were the two darkest brown samples according to the descriptive analysis. It is also possible to notice that prediction of dog liking was highly correlated with the consumers’ overall liking (r = 0.928).

Bottom Line: The objectives of this study were to compare the acceptance of different dry dog food products by consumers, determine consumer clusters for acceptance, and identify the characteristics of dog food that drive consumer acceptance.The results indicated that appearance of the sample, especially the color, influenced pet owner's overall liking more than the aroma of the product.Overall liking clusters were not related to income, age, gender, or education, indicating that general consumer demographics do not appear to play a main role in individual consumer acceptance of dog food products.

View Article: PubMed Central - PubMed

Affiliation: The Sensory Analysis Center, Department of Human Nutrition, Ice Hall, Kansas State University, Manhattan, KS 66506, USA. briziod@ksu.edu.

ABSTRACT
The objectives of this study were to compare the acceptance of different dry dog food products by consumers, determine consumer clusters for acceptance, and identify the characteristics of dog food that drive consumer acceptance. Eight dry dog food samples available in the US market were evaluated by pet owners. In this study, consumers evaluated overall liking, aroma, and appearance liking of the products. Consumers were also asked to predict their purchase intent, their dog's liking, and cost of the samples. The results indicated that appearance of the sample, especially the color, influenced pet owner's overall liking more than the aroma of the product. Overall liking clusters were not related to income, age, gender, or education, indicating that general consumer demographics do not appear to play a main role in individual consumer acceptance of dog food products.

No MeSH data available.