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Do I really feel it? The contributions of subjective fluency and compatibility in low-level effects on aesthetic appreciation.

Forster M, Fabi W, Leder H - Front Hum Neurosci (2015)

Bottom Line: The results show a similar pattern, though the effect was subtler.Our results support the claim that variations in the feeling of fluency affect the appreciation of objects in terms of liking.Together, the experiments suggest the contributions of processing ease as well as compatibility to the experience of liking.

View Article: PubMed Central - PubMed

Affiliation: Department of Basic Psychological Research and Research Methods, Faculty of Psychology, University of Vienna Vienna, Austria.

ABSTRACT
The causes for the liking of objects are multifaceted. According to the processing fluency account, the ease with which an object is processed leads to a subjective feeling of fluency. This subjective feeling is then interpreted as a positive reaction toward the object resulting higher liking. However, evidence regarding the processes underlying this relation is scarce. To show that the subjective feeling can indeed be responsible for liking, we experimentally manipulated processing ease by providing false physiological feedback (varying skin conductance indicated varying feelings of fluency) and by varying presentation times between 100 and 400 ms while participants viewed line drawings of objects and rated them for liking. A first experiment showed that both false physiological feedback and presentation duration influenced liking. Stimuli primed with a (fake) visualization of a physiological correlate of high ease of processing were liked more than stimuli primed with a low ease of processing. Liking ratings in a no-feedback condition fell between the high and low feedback conditions. To explore possible compatibility effects of coupling visual feedback to the fluency interpretation, in a second experiment we reversed the feedback interpretation-visualization of high skin conductance now indicated low ease of processing. The results show a similar pattern, though the effect was subtler. This indicates that when the coupling of feedback to fluency is less apparent or less compatible, the feeling is less strongly linked to liking. Our results support the claim that variations in the feeling of fluency affect the appreciation of objects in terms of liking. Together, the experiments suggest the contributions of processing ease as well as compatibility to the experience of liking.

No MeSH data available.


Related in: MedlinePlus

Mean ratings of felt fluency and liking in Experiment 1 separately for the three feedback conditions and the four presentation durations. Error bars represent ±1 SE.
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Figure 2: Mean ratings of felt fluency and liking in Experiment 1 separately for the three feedback conditions and the four presentation durations. Error bars represent ±1 SE.

Mentions: The repeated measures ANOVA with felt fluency as the dependent variable showed significant main effects of both presentation duration, F(2.4, 128.39) = 19.94, p < 0.001, η2p = 0.27, and feedback, F(1.30, 70.11) = 15.29, p < 0.001, η2p = 0.22, but no interaction, F(4.70, 253.54) = 0.17, p = 0.970, η2p = 0.003. Linear trend analysis shows that ratings of felt fluency linearly increased with longer presentation durations, F(1, 54) = 37.99, p < 0.001, η2p = 0.41 (see Table 1 and Figure 2). For the feedback manipulation, a t-test showed that ratings of felt fluency were significantly higher in the high feedback condition (M = 5.07, SD = 0.72) than in the low feedback condition (M = 4.61, SD = 0.90, p < 0.001). Interestingly, the mean in the no-feedback condition lay between the two feedback conditions (M = 4.83, SD = 0.75; no vs. high, p < 0.001, no vs. low, p = 0.006, see Figure 2). In line with the manipulation intention, with longer presentation durations and with high SCR feedback stimuli were judged as easier to perceive than with shorter presentation durations and with low SCR feedback. The facts that ratings in the no-feedback conditions were numerically between high and low feedback and that high and low feedback significantly differed from each other indicate that we successfully made our participants believe that the feedback reflected their ease of processing.


Do I really feel it? The contributions of subjective fluency and compatibility in low-level effects on aesthetic appreciation.

Forster M, Fabi W, Leder H - Front Hum Neurosci (2015)

Mean ratings of felt fluency and liking in Experiment 1 separately for the three feedback conditions and the four presentation durations. Error bars represent ±1 SE.
© Copyright Policy
Related In: Results  -  Collection

License
Show All Figures
getmorefigures.php?uid=PMC4481155&req=5

Figure 2: Mean ratings of felt fluency and liking in Experiment 1 separately for the three feedback conditions and the four presentation durations. Error bars represent ±1 SE.
Mentions: The repeated measures ANOVA with felt fluency as the dependent variable showed significant main effects of both presentation duration, F(2.4, 128.39) = 19.94, p < 0.001, η2p = 0.27, and feedback, F(1.30, 70.11) = 15.29, p < 0.001, η2p = 0.22, but no interaction, F(4.70, 253.54) = 0.17, p = 0.970, η2p = 0.003. Linear trend analysis shows that ratings of felt fluency linearly increased with longer presentation durations, F(1, 54) = 37.99, p < 0.001, η2p = 0.41 (see Table 1 and Figure 2). For the feedback manipulation, a t-test showed that ratings of felt fluency were significantly higher in the high feedback condition (M = 5.07, SD = 0.72) than in the low feedback condition (M = 4.61, SD = 0.90, p < 0.001). Interestingly, the mean in the no-feedback condition lay between the two feedback conditions (M = 4.83, SD = 0.75; no vs. high, p < 0.001, no vs. low, p = 0.006, see Figure 2). In line with the manipulation intention, with longer presentation durations and with high SCR feedback stimuli were judged as easier to perceive than with shorter presentation durations and with low SCR feedback. The facts that ratings in the no-feedback conditions were numerically between high and low feedback and that high and low feedback significantly differed from each other indicate that we successfully made our participants believe that the feedback reflected their ease of processing.

Bottom Line: The results show a similar pattern, though the effect was subtler.Our results support the claim that variations in the feeling of fluency affect the appreciation of objects in terms of liking.Together, the experiments suggest the contributions of processing ease as well as compatibility to the experience of liking.

View Article: PubMed Central - PubMed

Affiliation: Department of Basic Psychological Research and Research Methods, Faculty of Psychology, University of Vienna Vienna, Austria.

ABSTRACT
The causes for the liking of objects are multifaceted. According to the processing fluency account, the ease with which an object is processed leads to a subjective feeling of fluency. This subjective feeling is then interpreted as a positive reaction toward the object resulting higher liking. However, evidence regarding the processes underlying this relation is scarce. To show that the subjective feeling can indeed be responsible for liking, we experimentally manipulated processing ease by providing false physiological feedback (varying skin conductance indicated varying feelings of fluency) and by varying presentation times between 100 and 400 ms while participants viewed line drawings of objects and rated them for liking. A first experiment showed that both false physiological feedback and presentation duration influenced liking. Stimuli primed with a (fake) visualization of a physiological correlate of high ease of processing were liked more than stimuli primed with a low ease of processing. Liking ratings in a no-feedback condition fell between the high and low feedback conditions. To explore possible compatibility effects of coupling visual feedback to the fluency interpretation, in a second experiment we reversed the feedback interpretation-visualization of high skin conductance now indicated low ease of processing. The results show a similar pattern, though the effect was subtler. This indicates that when the coupling of feedback to fluency is less apparent or less compatible, the feeling is less strongly linked to liking. Our results support the claim that variations in the feeling of fluency affect the appreciation of objects in terms of liking. Together, the experiments suggest the contributions of processing ease as well as compatibility to the experience of liking.

No MeSH data available.


Related in: MedlinePlus