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Towards a three-component model of fan loyalty: a case study of Chinese youth.

Zhang XX, Liu L, Zhao X, Zheng J, Yang M, Zhang JQ - PLoS ONE (2015)

Bottom Line: The results indicated that fan loyalty entails three components: involvement, satisfaction, and affiliation.These three components regulate the process of fan loyalty development, which can be divided into four stages: inception, upgrade, zenith, and decline.The implications of the findings are discussed.

View Article: PubMed Central - PubMed

Affiliation: Beijing Key Lab of Applied Experimental Psychology, School of Psychology, Beijing Normal University, Beijing, People's Republic of China.

ABSTRACT
The term "fan loyalty" refers to the loyalty felt and expressed by a fan towards the object of his/her fanaticism in both everyday and academic discourses. However, much of the literature on fan loyalty has paid little attention to the topic from the perspective of youth pop culture. The present study explored the meaning of fan loyalty in the context of China. Data were collected by the method of in-depth interviews with 16 young Chinese people aged between 19 and 25 years who currently or once were pop fans. The results indicated that fan loyalty entails three components: involvement, satisfaction, and affiliation. These three components regulate the process of fan loyalty development, which can be divided into four stages: inception, upgrade, zenith, and decline. This model provides a conceptual explanation of why and how young Chinese fans are loyal to their favorite stars. The implications of the findings are discussed.

No MeSH data available.


Related in: MedlinePlus

An Interpretative Framework of Fan Loyalty Development.
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pone.0124312.g001: An Interpretative Framework of Fan Loyalty Development.

Mentions: We investigated the concept of fan loyalty by participants’ expression of their fan experience. According to the data, during the process of fan loyalty, the degree of the three components varied continuously. Changes in these components led to the development of loyalty. Data analysis further revealed that the three components comprising involvement, satisfaction, and affiliation regulated the process of fan loyalty development, which can be divided into four stages: inception, upgrade, zenith, and decline, as shown in Fig 1.


Towards a three-component model of fan loyalty: a case study of Chinese youth.

Zhang XX, Liu L, Zhao X, Zheng J, Yang M, Zhang JQ - PLoS ONE (2015)

An Interpretative Framework of Fan Loyalty Development.
© Copyright Policy
Related In: Results  -  Collection

License
Show All Figures
getmorefigures.php?uid=PMC4401450&req=5

pone.0124312.g001: An Interpretative Framework of Fan Loyalty Development.
Mentions: We investigated the concept of fan loyalty by participants’ expression of their fan experience. According to the data, during the process of fan loyalty, the degree of the three components varied continuously. Changes in these components led to the development of loyalty. Data analysis further revealed that the three components comprising involvement, satisfaction, and affiliation regulated the process of fan loyalty development, which can be divided into four stages: inception, upgrade, zenith, and decline, as shown in Fig 1.

Bottom Line: The results indicated that fan loyalty entails three components: involvement, satisfaction, and affiliation.These three components regulate the process of fan loyalty development, which can be divided into four stages: inception, upgrade, zenith, and decline.The implications of the findings are discussed.

View Article: PubMed Central - PubMed

Affiliation: Beijing Key Lab of Applied Experimental Psychology, School of Psychology, Beijing Normal University, Beijing, People's Republic of China.

ABSTRACT
The term "fan loyalty" refers to the loyalty felt and expressed by a fan towards the object of his/her fanaticism in both everyday and academic discourses. However, much of the literature on fan loyalty has paid little attention to the topic from the perspective of youth pop culture. The present study explored the meaning of fan loyalty in the context of China. Data were collected by the method of in-depth interviews with 16 young Chinese people aged between 19 and 25 years who currently or once were pop fans. The results indicated that fan loyalty entails three components: involvement, satisfaction, and affiliation. These three components regulate the process of fan loyalty development, which can be divided into four stages: inception, upgrade, zenith, and decline. This model provides a conceptual explanation of why and how young Chinese fans are loyal to their favorite stars. The implications of the findings are discussed.

No MeSH data available.


Related in: MedlinePlus