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Did the recommended retail price of tobacco products fall in Australia following the implementation of plain packaging?

View Article: PubMed Central - PubMed

ABSTRACT

Objectives: This study aimed to assess the extent of any fall in recommended retail prices (RRPs) of tobacco products sold in Australia following the 2012 implementation of plain packaging.

Methods: RRPs published in price lists by the New South Wales Retail Tobacco Traders Association covering the months of November 2011, November 2012 and November 2013 were recorded for all listed brands and pack sizes. Average prices per stick were computed in 2013 dollars for cigarette brands in each of 10 possible pack sizes, for each major tobacco manufacturer, and across market segments. Average prices per gram in Australian dollars adjusted to 2013 prices (AUD2013) were calculated for roll-your-own (RYO) tobacco brands for each major manufacturer.

Results: Inflation-adjusted average RRPs per stick in November 2013 were on average 6.4% higher than in November 2011 and 3.4% higher than in November 2012. The average RRP per gram of RYO products in November 2013 was 10.2% and 5.4% higher than in November 2011 and November 2012, respectively. Within cigarette brands, the highest increases in RRP from 2011 to 2013 were seen among mainstream and premium brands (10.0% and 10.1%, respectively) and among packs of 30s (18.3%) and 50s (12.5%).

Conclusions: The RRPs of tobacco products were higher in real terms 1 year after Australia's plain packaging legislation was implemented. These increases exceeded increases resulting from Consumer Price Index (CPI) indexation of duty and occurred across all three major manufacturers for both factory made and RYO brands, all three cigarette market segments and all major pack sizes.

No MeSH data available.


Annual per cent change in recommended retail prices (RRP) for the 10 leading FMC products in Australia and overall for all FMC products within each market segment. FMC, Factory-made cigarettes; BATA, British American Tobacco Australia; IT, Imperial Tobacco; PM: Philip Morris. *RRP for JPS 25s was not listed at November 2013. Source: selection of market-leading brands based on data from Euromonitor International presented in table 10.6.2 at http://www.tobaccoinaustralia.org.au/chapter-10-tobacco-industry/10-6-market-share-and-brand-share.
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TOBACCOCONTROL2014051948F1: Annual per cent change in recommended retail prices (RRP) for the 10 leading FMC products in Australia and overall for all FMC products within each market segment. FMC, Factory-made cigarettes; BATA, British American Tobacco Australia; IT, Imperial Tobacco; PM: Philip Morris. *RRP for JPS 25s was not listed at November 2013. Source: selection of market-leading brands based on data from Euromonitor International presented in table 10.6.2 at http://www.tobaccoinaustralia.org.au/chapter-10-tobacco-industry/10-6-market-share-and-brand-share.

Mentions: The annual per cent change in RRP per stick of the 10 leading FMC products (brands and pack sizes) in Australia are shown in figure 1. Figure 1 shows that while the per cent change observed in both years was variable between market segments and individual products, overall, as also seen in table 1, the increase observed in 2012 to 2013 was larger than that of 2011 to 2012. The variability in per cent change observed in table 1 between product categories is attributable to variability in increases across brands as well as changes in the product offerings within categories, that is, the removal and introduction of sub-brands and pack sizes. However, the net effect is widespread RRP increases over and above inflation.


Did the recommended retail price of tobacco products fall in Australia following the implementation of plain packaging?
Annual per cent change in recommended retail prices (RRP) for the 10 leading FMC products in Australia and overall for all FMC products within each market segment. FMC, Factory-made cigarettes; BATA, British American Tobacco Australia; IT, Imperial Tobacco; PM: Philip Morris. *RRP for JPS 25s was not listed at November 2013. Source: selection of market-leading brands based on data from Euromonitor International presented in table 10.6.2 at http://www.tobaccoinaustralia.org.au/chapter-10-tobacco-industry/10-6-market-share-and-brand-share.
© Copyright Policy - open-access
Related In: Results  -  Collection

License
Show All Figures
getmorefigures.php?uid=PMC4401344&req=5

TOBACCOCONTROL2014051948F1: Annual per cent change in recommended retail prices (RRP) for the 10 leading FMC products in Australia and overall for all FMC products within each market segment. FMC, Factory-made cigarettes; BATA, British American Tobacco Australia; IT, Imperial Tobacco; PM: Philip Morris. *RRP for JPS 25s was not listed at November 2013. Source: selection of market-leading brands based on data from Euromonitor International presented in table 10.6.2 at http://www.tobaccoinaustralia.org.au/chapter-10-tobacco-industry/10-6-market-share-and-brand-share.
Mentions: The annual per cent change in RRP per stick of the 10 leading FMC products (brands and pack sizes) in Australia are shown in figure 1. Figure 1 shows that while the per cent change observed in both years was variable between market segments and individual products, overall, as also seen in table 1, the increase observed in 2012 to 2013 was larger than that of 2011 to 2012. The variability in per cent change observed in table 1 between product categories is attributable to variability in increases across brands as well as changes in the product offerings within categories, that is, the removal and introduction of sub-brands and pack sizes. However, the net effect is widespread RRP increases over and above inflation.

View Article: PubMed Central - PubMed

ABSTRACT

Objectives: This study aimed to assess the extent of any fall in recommended retail prices (RRPs) of tobacco products sold in Australia following the 2012 implementation of plain packaging.

Methods: RRPs published in price lists by the New South Wales Retail Tobacco Traders Association covering the months of November 2011, November 2012 and November 2013 were recorded for all listed brands and pack sizes. Average prices per stick were computed in 2013 dollars for cigarette brands in each of 10 possible pack sizes, for each major tobacco manufacturer, and across market segments. Average prices per gram in Australian dollars adjusted to 2013 prices (AUD2013) were calculated for roll-your-own (RYO) tobacco brands for each major manufacturer.

Results: Inflation-adjusted average RRPs per stick in November 2013 were on average 6.4% higher than in November 2011 and 3.4% higher than in November 2012. The average RRP per gram of RYO products in November 2013 was 10.2% and 5.4% higher than in November 2011 and November 2012, respectively. Within cigarette brands, the highest increases in RRP from 2011 to 2013 were seen among mainstream and premium brands (10.0% and 10.1%, respectively) and among packs of 30s (18.3%) and 50s (12.5%).

Conclusions: The RRPs of tobacco products were higher in real terms 1 year after Australia's plain packaging legislation was implemented. These increases exceeded increases resulting from Consumer Price Index (CPI) indexation of duty and occurred across all three major manufacturers for both factory made and RYO brands, all three cigarette market segments and all major pack sizes.

No MeSH data available.