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Changes in use of types of tobacco products by pack sizes and price segments, prices paid and consumption following the introduction of plain packaging in Australia

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ABSTRACT

Objectives: To describe changes among smokers in use of various types of tobacco products, reported prices paid and cigarette consumption following the standardisation of tobacco packaging in Australia.

Methods: National cross-sectional telephone surveys of adult smokers were conducted from April 2012 (6 months before transition to plain packaging (PP)) to March 2014 (15 months afterwards). Multivariable logistic regression assessed changes in products, brands and pack types/sizes; multivariable linear regression examined changes in inflation-adjusted prices paid and reported cigarette consumption between the pre-PP and three subsequent periods—the transition phase, PP year 1 and PP post-tax (post a 12.5% tax increase in December 2013).

Results: The proportion of current smokers using roll-your-own (RYO) products fluctuated over the study period. Proportions using value brands of factory-made (FM) cigarettes increased from pre-PP (21.4%) to PP year 1 (25.5%; p=0.002) and PP post-tax (27.8%; p<0.001). Inflation-adjusted prices paid increased in the PP year 1 and PP post-tax phases; the largest increases were among premium FM brands, the smallest among value brands. Consumption did not change in PP year 1 among daily, regular or current smokers or among smokers of brands in any market segment. Consumption among regular smokers declined significantly in PP post-tax (mean=14.0, SE=0.33) compared to PP year 1 (mean=14.8, SE=0.17; p=0.037).

Conclusions: Introduction of PP was associated with an increase in use of value brands, likely due to increased numbers available and smaller increases in prices for value relative to premium brands. Reported consumption declined following the December 2013 tax increase.

No MeSH data available.


Average reported price paid per single cigarette stick or 0.8 g or roll-your-own tobacco ($March 2014)—pre-PP, transition, PP year 1 and PP post tax, by market segment and gap between value and premium brands, (cents per stick). Average using adjusted models. PP, plain packaging.
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TOBACCOCONTROL2014052071F1: Average reported price paid per single cigarette stick or 0.8 g or roll-your-own tobacco ($March 2014)—pre-PP, transition, PP year 1 and PP post tax, by market segment and gap between value and premium brands, (cents per stick). Average using adjusted models. PP, plain packaging.

Mentions: We then tested interactions between phase and market segment. The magnitude of the price increase between pre-PP and PP year 1 differed by market segment (interaction F=4.94, p=0.002), with premium brands of FM cigarettes increasing the most (5.0%), and value brands increasing the least (2.3%) (mainstream FM: 3.8%; RYO: 3.4%). The interaction between market segment and the pre-PP and PP post-tax phases was also significant (F=11.88, p<0.001). Again, prices of premium FM cigarettes increased the most (by 15.7%), while prices of value cigarettes increased the least (by 10.7%) (mainstream FM: 13.2%; all RYO: 13.8%) so that the differential between the average stick price of premium compared to value brands widened considerably over the course of the study, from 30.2% pre-PP to 31.3% during transition, 33.5% in PP year 1 and 35.7% PP post-tax (see figure 1).


Changes in use of types of tobacco products by pack sizes and price segments, prices paid and consumption following the introduction of plain packaging in Australia
Average reported price paid per single cigarette stick or 0.8 g or roll-your-own tobacco ($March 2014)—pre-PP, transition, PP year 1 and PP post tax, by market segment and gap between value and premium brands, (cents per stick). Average using adjusted models. PP, plain packaging.
© Copyright Policy - open-access
Related In: Results  -  Collection

License
Show All Figures
getmorefigures.php?uid=PMC4401343&req=5

TOBACCOCONTROL2014052071F1: Average reported price paid per single cigarette stick or 0.8 g or roll-your-own tobacco ($March 2014)—pre-PP, transition, PP year 1 and PP post tax, by market segment and gap between value and premium brands, (cents per stick). Average using adjusted models. PP, plain packaging.
Mentions: We then tested interactions between phase and market segment. The magnitude of the price increase between pre-PP and PP year 1 differed by market segment (interaction F=4.94, p=0.002), with premium brands of FM cigarettes increasing the most (5.0%), and value brands increasing the least (2.3%) (mainstream FM: 3.8%; RYO: 3.4%). The interaction between market segment and the pre-PP and PP post-tax phases was also significant (F=11.88, p<0.001). Again, prices of premium FM cigarettes increased the most (by 15.7%), while prices of value cigarettes increased the least (by 10.7%) (mainstream FM: 13.2%; all RYO: 13.8%) so that the differential between the average stick price of premium compared to value brands widened considerably over the course of the study, from 30.2% pre-PP to 31.3% during transition, 33.5% in PP year 1 and 35.7% PP post-tax (see figure 1).

View Article: PubMed Central - PubMed

ABSTRACT

Objectives: To describe changes among smokers in use of various types of tobacco products, reported prices paid and cigarette consumption following the standardisation of tobacco packaging in Australia.

Methods: National cross-sectional telephone surveys of adult smokers were conducted from April 2012 (6&#8197;months before transition to plain packaging (PP)) to March 2014 (15&#8197;months afterwards). Multivariable logistic regression assessed changes in products, brands and pack types/sizes; multivariable linear regression examined changes in inflation-adjusted prices paid and reported cigarette consumption between the pre-PP and three subsequent periods&mdash;the transition phase, PP year 1 and PP post-tax (post a 12.5% tax increase in December 2013).

Results: The proportion of current smokers using roll-your-own (RYO) products fluctuated over the study period. Proportions using value brands of factory-made (FM) cigarettes increased from pre-PP (21.4%) to PP year 1 (25.5%; p=0.002) and PP post-tax (27.8%; p&lt;0.001). Inflation-adjusted prices paid increased in the PP year 1 and PP post-tax phases; the largest increases were among premium FM brands, the smallest among value brands. Consumption did not change in PP year 1 among daily, regular or current smokers or among smokers of brands in any market segment. Consumption among regular smokers declined significantly in PP post-tax (mean=14.0, SE=0.33) compared to PP year 1 (mean=14.8, SE=0.17; p=0.037).

Conclusions: Introduction of PP was associated with an increase in use of value brands, likely due to increased numbers available and smaller increases in prices for value relative to premium brands. Reported consumption declined following the December 2013 tax increase.

No MeSH data available.