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Standardised packaging and new enlarged graphic health warnings for tobacco products in Australia — legislative requirements and implementation of the Tobacco Plain Packaging Act 2011 and the Competition and Consumer (Tobacco) Information Standard , 2011

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ABSTRACT

This paper describes the development, content and implementation of two pieces of Australian tobacco control legislation: one to standardise the packaging of tobacco products and the other to introduce new, enlarged graphic health warnings. It describes the process of legislative drafting, public consultation and parliamentary consideration. It summarises exactly how tobacco products have been required to look since late 2012. Finally, it describes implementation, most particularly, the extent to which packs compliant with the legislation became available to consumers over time.

No MeSH data available.


Horizon cigarette sticks before and after introduction of legislation. Source: Quit Victoria pack collection, December 2012.
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TOBACCOCONTROL2014052073F2: Horizon cigarette sticks before and after introduction of legislation. Source: Quit Victoria pack collection, December 2012.

Mentions: In light of results of market research which showed that branding and decorative features are strongly associated with level of appeal and brand personalities,9Section 26 of the Act bans trademarks or other marks from appearing on tobacco products, thus outlawing brand or variant names and other embellishments from appearing on cigarette sticks (see figure 2). Regulations require the paper casing for cigarette sticks to be all white or white with a cork tip (Regulation 3.1.1). While they allow an alphanumeric code in a specified font style, size, colour and location to appear on sticks, the type of code is restricted, including a requirement that it must not constitute tobacco advertising or promotion (Regulation 3.1.2).


Standardised packaging and new enlarged graphic health warnings for tobacco products in Australia — legislative requirements and implementation of the Tobacco Plain Packaging Act 2011 and the Competition and Consumer (Tobacco) Information Standard , 2011
Horizon cigarette sticks before and after introduction of legislation. Source: Quit Victoria pack collection, December 2012.
© Copyright Policy - open-access
Related In: Results  -  Collection

License
Show All Figures
getmorefigures.php?uid=PMC4401341&req=5

TOBACCOCONTROL2014052073F2: Horizon cigarette sticks before and after introduction of legislation. Source: Quit Victoria pack collection, December 2012.
Mentions: In light of results of market research which showed that branding and decorative features are strongly associated with level of appeal and brand personalities,9Section 26 of the Act bans trademarks or other marks from appearing on tobacco products, thus outlawing brand or variant names and other embellishments from appearing on cigarette sticks (see figure 2). Regulations require the paper casing for cigarette sticks to be all white or white with a cork tip (Regulation 3.1.1). While they allow an alphanumeric code in a specified font style, size, colour and location to appear on sticks, the type of code is restricted, including a requirement that it must not constitute tobacco advertising or promotion (Regulation 3.1.2).

View Article: PubMed Central - PubMed

ABSTRACT

This paper describes the development, content and implementation of two pieces of Australian tobacco control legislation: one to standardise the packaging of tobacco products and the other to introduce new, enlarged graphic health warnings. It describes the process of legislative drafting, public consultation and parliamentary consideration. It summarises exactly how tobacco products have been required to look since late 2012. Finally, it describes implementation, most particularly, the extent to which packs compliant with the legislation became available to consumers over time.

No MeSH data available.