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Factors affecting the attractiveness of medical tourism destination: an empirical study on India- review article.

Sultana S, Haque A, Momen A, Yasmin F - Iran. J. Public Health (2014)

Bottom Line: The study has found the major contributing factors and their relative importance in the attractiveness of the health tourism destination that is India from consumers' perspectives by conducting survey with an application of structural equation modelling approach.In Indian context, medical tourists consider service quality and cost mostly to select any medical destination.In order to transform a country such as India as an attractive and competitive medical tourist destination in this time of globalization, a step should be taken to control cost ensuring the quality of services.

View Article: PubMed Central - PubMed

Affiliation: 1. Dept. of Business Administration, Faculty of Economics & Management Sciences, International Islamic University Malaysia, Kuala Lumpur, Malaysia.

ABSTRACT

Background: In this edge, medical tourism is not a new idea. Medical treatment is one of the essential demands of human beings and it requires high quality and intensive care. Beside western world, few developing countries are playing key roles as medical tourism destinations. India is one of the leading names among these countries. The purpose of the paper is to find the factors influencing the attractiveness of India as a health tourism destination.

Methods: The study has found the major contributing factors and their relative importance in the attractiveness of the health tourism destination that is India from consumers' perspectives by conducting survey with an application of structural equation modelling approach.

Results: In Indian context, medical tourists consider service quality and cost mostly to select any medical destination. In addition they also give value to the destination competitiveness but tourist attitude is less important in comparison with other factors affecting their destination choice. Since the study has used structural equation modelling approach to test the hypothesis and figure out the relative importance of the factors, the fundamental indices such as Normed Chi square(less than 3), RMSEA (less than 0.08) and CFI (more than 0.90) values show the overall model fit of the proposed model.

Conclusion: In order to transform a country such as India as an attractive and competitive medical tourist destination in this time of globalization, a step should be taken to control cost ensuring the quality of services.

No MeSH data available.


Path model of factors affecting medical tourism destination attractiveness
© Copyright Policy - open-access
Related In: Results  -  Collection


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Figure 2: Path model of factors affecting medical tourism destination attractiveness

Mentions: To examine the baseline comparison, CFI or comparative fit index is mostly used. Basically, in a given data set it measures the correlations and the average size. High CFI value means high correlation. The CFI value is .93 which is closed to 1. RMSEA or root mean square error of approximation is used as a complete index to determine the overall fit of the model. The good model fit is indicated, if the value is 0.05; and less on the contrary 0.1 or more is taken as the poor model fit. In the Fig. 2 a full path model is shown that is derived from the alternative model. Some items are omitted here due to the insignificant relationships between the constructs. Table 4 shows the fit measures of the main model where all the values are satisfactory.


Factors affecting the attractiveness of medical tourism destination: an empirical study on India- review article.

Sultana S, Haque A, Momen A, Yasmin F - Iran. J. Public Health (2014)

Path model of factors affecting medical tourism destination attractiveness
© Copyright Policy - open-access
Related In: Results  -  Collection

Show All Figures
getmorefigures.php?uid=PMC4401052&req=5

Figure 2: Path model of factors affecting medical tourism destination attractiveness
Mentions: To examine the baseline comparison, CFI or comparative fit index is mostly used. Basically, in a given data set it measures the correlations and the average size. High CFI value means high correlation. The CFI value is .93 which is closed to 1. RMSEA or root mean square error of approximation is used as a complete index to determine the overall fit of the model. The good model fit is indicated, if the value is 0.05; and less on the contrary 0.1 or more is taken as the poor model fit. In the Fig. 2 a full path model is shown that is derived from the alternative model. Some items are omitted here due to the insignificant relationships between the constructs. Table 4 shows the fit measures of the main model where all the values are satisfactory.

Bottom Line: The study has found the major contributing factors and their relative importance in the attractiveness of the health tourism destination that is India from consumers' perspectives by conducting survey with an application of structural equation modelling approach.In Indian context, medical tourists consider service quality and cost mostly to select any medical destination.In order to transform a country such as India as an attractive and competitive medical tourist destination in this time of globalization, a step should be taken to control cost ensuring the quality of services.

View Article: PubMed Central - PubMed

Affiliation: 1. Dept. of Business Administration, Faculty of Economics & Management Sciences, International Islamic University Malaysia, Kuala Lumpur, Malaysia.

ABSTRACT

Background: In this edge, medical tourism is not a new idea. Medical treatment is one of the essential demands of human beings and it requires high quality and intensive care. Beside western world, few developing countries are playing key roles as medical tourism destinations. India is one of the leading names among these countries. The purpose of the paper is to find the factors influencing the attractiveness of India as a health tourism destination.

Methods: The study has found the major contributing factors and their relative importance in the attractiveness of the health tourism destination that is India from consumers' perspectives by conducting survey with an application of structural equation modelling approach.

Results: In Indian context, medical tourists consider service quality and cost mostly to select any medical destination. In addition they also give value to the destination competitiveness but tourist attitude is less important in comparison with other factors affecting their destination choice. Since the study has used structural equation modelling approach to test the hypothesis and figure out the relative importance of the factors, the fundamental indices such as Normed Chi square(less than 3), RMSEA (less than 0.08) and CFI (more than 0.90) values show the overall model fit of the proposed model.

Conclusion: In order to transform a country such as India as an attractive and competitive medical tourist destination in this time of globalization, a step should be taken to control cost ensuring the quality of services.

No MeSH data available.