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Factors affecting the attractiveness of medical tourism destination: an empirical study on India- review article.

Sultana S, Haque A, Momen A, Yasmin F - Iran. J. Public Health (2014)

Bottom Line: The study has found the major contributing factors and their relative importance in the attractiveness of the health tourism destination that is India from consumers' perspectives by conducting survey with an application of structural equation modelling approach.In Indian context, medical tourists consider service quality and cost mostly to select any medical destination.In order to transform a country such as India as an attractive and competitive medical tourist destination in this time of globalization, a step should be taken to control cost ensuring the quality of services.

View Article: PubMed Central - PubMed

Affiliation: 1. Dept. of Business Administration, Faculty of Economics & Management Sciences, International Islamic University Malaysia, Kuala Lumpur, Malaysia.

ABSTRACT

Background: In this edge, medical tourism is not a new idea. Medical treatment is one of the essential demands of human beings and it requires high quality and intensive care. Beside western world, few developing countries are playing key roles as medical tourism destinations. India is one of the leading names among these countries. The purpose of the paper is to find the factors influencing the attractiveness of India as a health tourism destination.

Methods: The study has found the major contributing factors and their relative importance in the attractiveness of the health tourism destination that is India from consumers' perspectives by conducting survey with an application of structural equation modelling approach.

Results: In Indian context, medical tourists consider service quality and cost mostly to select any medical destination. In addition they also give value to the destination competitiveness but tourist attitude is less important in comparison with other factors affecting their destination choice. Since the study has used structural equation modelling approach to test the hypothesis and figure out the relative importance of the factors, the fundamental indices such as Normed Chi square(less than 3), RMSEA (less than 0.08) and CFI (more than 0.90) values show the overall model fit of the proposed model.

Conclusion: In order to transform a country such as India as an attractive and competitive medical tourist destination in this time of globalization, a step should be taken to control cost ensuring the quality of services.

No MeSH data available.


Conceptual model
© Copyright Policy - open-access
Related In: Results  -  Collection


getmorefigures.php?uid=PMC4401052&req=5

Figure 1: Conceptual model

Mentions: Consumers are very sensitive regarding the cost of any product or service. This is true for all types of customers especially price sensitive customers. Price of any product or service is a key element to determine the level of satisfaction of any customer. It should not exceed the expectation of customers (32). In addition, competitiveness of any product or service largely depends on the total cost to get that. It may include, actual price of the product, transportation or installation cost, physical cost or hard work to get that and social cost like getting appreciation or criticisms from others and opportunity costs to ignore other products (33). In the sector of tourism, a destination can be attractive to its tourists only when the costs of getting services are reasonable. There can be some exceptional cases but cost affect tourist choice and satisfaction. It involves certain types of expenditures like, accommodation cost, transportation cost, food cost, and other entertainment cost etc. (24). Therefore, in medical tourism cost of medical service or fees, cost of accommodation, cost of food and transportation cost are vital issues for measuring the attractiveness of a destination. On the basis of the above mentioned literatures, figure 1 depicts the conceptual model of the study.


Factors affecting the attractiveness of medical tourism destination: an empirical study on India- review article.

Sultana S, Haque A, Momen A, Yasmin F - Iran. J. Public Health (2014)

Conceptual model
© Copyright Policy - open-access
Related In: Results  -  Collection

Show All Figures
getmorefigures.php?uid=PMC4401052&req=5

Figure 1: Conceptual model
Mentions: Consumers are very sensitive regarding the cost of any product or service. This is true for all types of customers especially price sensitive customers. Price of any product or service is a key element to determine the level of satisfaction of any customer. It should not exceed the expectation of customers (32). In addition, competitiveness of any product or service largely depends on the total cost to get that. It may include, actual price of the product, transportation or installation cost, physical cost or hard work to get that and social cost like getting appreciation or criticisms from others and opportunity costs to ignore other products (33). In the sector of tourism, a destination can be attractive to its tourists only when the costs of getting services are reasonable. There can be some exceptional cases but cost affect tourist choice and satisfaction. It involves certain types of expenditures like, accommodation cost, transportation cost, food cost, and other entertainment cost etc. (24). Therefore, in medical tourism cost of medical service or fees, cost of accommodation, cost of food and transportation cost are vital issues for measuring the attractiveness of a destination. On the basis of the above mentioned literatures, figure 1 depicts the conceptual model of the study.

Bottom Line: The study has found the major contributing factors and their relative importance in the attractiveness of the health tourism destination that is India from consumers' perspectives by conducting survey with an application of structural equation modelling approach.In Indian context, medical tourists consider service quality and cost mostly to select any medical destination.In order to transform a country such as India as an attractive and competitive medical tourist destination in this time of globalization, a step should be taken to control cost ensuring the quality of services.

View Article: PubMed Central - PubMed

Affiliation: 1. Dept. of Business Administration, Faculty of Economics & Management Sciences, International Islamic University Malaysia, Kuala Lumpur, Malaysia.

ABSTRACT

Background: In this edge, medical tourism is not a new idea. Medical treatment is one of the essential demands of human beings and it requires high quality and intensive care. Beside western world, few developing countries are playing key roles as medical tourism destinations. India is one of the leading names among these countries. The purpose of the paper is to find the factors influencing the attractiveness of India as a health tourism destination.

Methods: The study has found the major contributing factors and their relative importance in the attractiveness of the health tourism destination that is India from consumers' perspectives by conducting survey with an application of structural equation modelling approach.

Results: In Indian context, medical tourists consider service quality and cost mostly to select any medical destination. In addition they also give value to the destination competitiveness but tourist attitude is less important in comparison with other factors affecting their destination choice. Since the study has used structural equation modelling approach to test the hypothesis and figure out the relative importance of the factors, the fundamental indices such as Normed Chi square(less than 3), RMSEA (less than 0.08) and CFI (more than 0.90) values show the overall model fit of the proposed model.

Conclusion: In order to transform a country such as India as an attractive and competitive medical tourist destination in this time of globalization, a step should be taken to control cost ensuring the quality of services.

No MeSH data available.