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Influence of food companies' brand mascots and entertainment companies' cartoon media characters on children's diet and health: a systematic review and research needs.

Kraak VI, Story M - Obes Rev (2014)

Bottom Line: Results suggest that cartoon media character branding can positively increase children's fruit or vegetable intake compared with no character branding.However, familiar media character branding is a more powerful influence on children's food preferences, choices and intake, especially for energy-dense and nutrient-poor foods (e.g. cookies, candy or chocolate) compared with fruits or vegetables.Future research can be used to inform the deliberations of policymakers, practitioners and advocates regarding how media character marketing should be used to support healthy food environments for children.

View Article: PubMed Central - PubMed

Affiliation: Department of Human Nutrition, Foods and Exercise, Virginia Tech (Virginia Polytechnic Institute and State University), Blacksburg, Virginia, USA.

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Related in: MedlinePlus

Conceptual model of the influence of cartoon brand mascots and media characters on children's diet and health.Sources: references (8,82).
© Copyright Policy - open-access
Related In: Results  -  Collection

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fig03: Conceptual model of the influence of cartoon brand mascots and media characters on children's diet and health.Sources: references (8,82).

Mentions: Figure‚ÄČ3 provides a conceptual model grounded in socioecological and socio-cognitive theories adapted from a causal model developed by the IOM Food Marketing Committee (8) and a parasocial interactions model developed by child development and psychology researchers (82).


Influence of food companies' brand mascots and entertainment companies' cartoon media characters on children's diet and health: a systematic review and research needs.

Kraak VI, Story M - Obes Rev (2014)

Conceptual model of the influence of cartoon brand mascots and media characters on children's diet and health.Sources: references (8,82).
© Copyright Policy - open-access
Related In: Results  -  Collection

License
Show All Figures
getmorefigures.php?uid=PMC4359675&req=5

fig03: Conceptual model of the influence of cartoon brand mascots and media characters on children's diet and health.Sources: references (8,82).
Mentions: Figure‚ÄČ3 provides a conceptual model grounded in socioecological and socio-cognitive theories adapted from a causal model developed by the IOM Food Marketing Committee (8) and a parasocial interactions model developed by child development and psychology researchers (82).

Bottom Line: Results suggest that cartoon media character branding can positively increase children's fruit or vegetable intake compared with no character branding.However, familiar media character branding is a more powerful influence on children's food preferences, choices and intake, especially for energy-dense and nutrient-poor foods (e.g. cookies, candy or chocolate) compared with fruits or vegetables.Future research can be used to inform the deliberations of policymakers, practitioners and advocates regarding how media character marketing should be used to support healthy food environments for children.

View Article: PubMed Central - PubMed

Affiliation: Department of Human Nutrition, Foods and Exercise, Virginia Tech (Virginia Polytechnic Institute and State University), Blacksburg, Virginia, USA.

Show MeSH
Related in: MedlinePlus