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Social media in communicating health information: an analysis of Facebook groups related to hypertension.

Al Mamun M, Ibrahim HM, Turin TC - Prev Chronic Dis (2015)

Bottom Line: We found 187 hypertension-related Facebook groups containing 8,966 members.Each Facebook group's level of activity was independently associated with group size (adjusted odds ratio [AOR], 1.02; 95% confidence interval [CI], 1.01-1.03), presence of "likes" on the most recent wall post (AOR, 3.55, 95% CI, 1.41-8.92), and presence of attached files on the group wall (AOR, 5.01, 95% CI, 1.25-20.1).Compared with the whole Facebook community, the total number of hypertension-related Facebook groups and their users was small and the groups were less active.

View Article: PubMed Central - PubMed

Affiliation: Department of Public Health, General Directorate of Health Affairs in Tabuk Region, Ministry of Health, P.O. Box 16673, Tabuk-71474, Kingdom of Saudi Arabia. E-mail: doctor.mamun@gmail.com.

ABSTRACT

Introduction: We studied Facebook groups related to hypertension to characterize their objectives, subject matter, member sizes, geographical boundaries, level of activity, and user-generated content.

Methods: We performed a systematic search among open Facebook groups using the keywords "hypertension," "high blood pressure," "raised blood pressure," and "blood pressure." We extracted relevant data from each group's content and developed a coding and categorizing scheme for the whole data set. Stepwise logistic regression was used to explore factors independently associated with each group's level of activity.

Results: We found 187 hypertension-related Facebook groups containing 8,966 members. The main objective of most (59.9%) Facebook groups was to create hypertension awareness, and 11.2% were created primarily to support patients and caregivers. Among the top-displayed, most recent posts (n = 164), 21.3% were focused on product or service promotion, whereas one-fifth of posts were related to hypertension-awareness information. Each Facebook group's level of activity was independently associated with group size (adjusted odds ratio [AOR], 1.02; 95% confidence interval [CI], 1.01-1.03), presence of "likes" on the most recent wall post (AOR, 3.55, 95% CI, 1.41-8.92), and presence of attached files on the group wall (AOR, 5.01, 95% CI, 1.25-20.1).

Conclusion: The primary objective of most of the hypertension-related Facebook groups observed in this study was awareness creation. Compared with the whole Facebook community, the total number of hypertension-related Facebook groups and their users was small and the groups were less active.

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Related in: MedlinePlus

Process for including Facebook groups related to hypertension in analysis of Facebook groups related to hypertension.
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Figure 1: Process for including Facebook groups related to hypertension in analysis of Facebook groups related to hypertension.

Mentions: On September 14, 2013, we performed a systematic search of Facebook using the keywords hypertension, high blood pressure, raised blood pressure, and blood pressure. We limited our search to groups that were accessible to anyone having a Facebook account and used the options provided by Facebook’s built-in search engine. For example, while we typed “open groups” and “hypertension” consecutively in the Facebook search box, numerous automated texts (search options) appeared in the search box. Among those automated search options, we selected only “open groups named hypertension” to obtain a precise search result. Reviewing all search results, we excluded the groups that contained subject matter either unrelated to hypertension or not in English (Figure). Facebook pages for individual users, organizations, events, and applications were not included in our study. “Facebook groups” and “Facebook pages” are different aspects of the social network site: Facebook groups provide a closed space for small groups of people to share their common interests and to express their opinion, whereas Facebook pages allow real organizations, businesses, celebrities, and brands to communicate broadly with people who like them (20). For our study, we focused on Facebook groups and did not include Facebook pages.


Social media in communicating health information: an analysis of Facebook groups related to hypertension.

Al Mamun M, Ibrahim HM, Turin TC - Prev Chronic Dis (2015)

Process for including Facebook groups related to hypertension in analysis of Facebook groups related to hypertension.
© Copyright Policy
Related In: Results  -  Collection

Show All Figures
getmorefigures.php?uid=PMC4310711&req=5

Figure 1: Process for including Facebook groups related to hypertension in analysis of Facebook groups related to hypertension.
Mentions: On September 14, 2013, we performed a systematic search of Facebook using the keywords hypertension, high blood pressure, raised blood pressure, and blood pressure. We limited our search to groups that were accessible to anyone having a Facebook account and used the options provided by Facebook’s built-in search engine. For example, while we typed “open groups” and “hypertension” consecutively in the Facebook search box, numerous automated texts (search options) appeared in the search box. Among those automated search options, we selected only “open groups named hypertension” to obtain a precise search result. Reviewing all search results, we excluded the groups that contained subject matter either unrelated to hypertension or not in English (Figure). Facebook pages for individual users, organizations, events, and applications were not included in our study. “Facebook groups” and “Facebook pages” are different aspects of the social network site: Facebook groups provide a closed space for small groups of people to share their common interests and to express their opinion, whereas Facebook pages allow real organizations, businesses, celebrities, and brands to communicate broadly with people who like them (20). For our study, we focused on Facebook groups and did not include Facebook pages.

Bottom Line: We found 187 hypertension-related Facebook groups containing 8,966 members.Each Facebook group's level of activity was independently associated with group size (adjusted odds ratio [AOR], 1.02; 95% confidence interval [CI], 1.01-1.03), presence of "likes" on the most recent wall post (AOR, 3.55, 95% CI, 1.41-8.92), and presence of attached files on the group wall (AOR, 5.01, 95% CI, 1.25-20.1).Compared with the whole Facebook community, the total number of hypertension-related Facebook groups and their users was small and the groups were less active.

View Article: PubMed Central - PubMed

Affiliation: Department of Public Health, General Directorate of Health Affairs in Tabuk Region, Ministry of Health, P.O. Box 16673, Tabuk-71474, Kingdom of Saudi Arabia. E-mail: doctor.mamun@gmail.com.

ABSTRACT

Introduction: We studied Facebook groups related to hypertension to characterize their objectives, subject matter, member sizes, geographical boundaries, level of activity, and user-generated content.

Methods: We performed a systematic search among open Facebook groups using the keywords "hypertension," "high blood pressure," "raised blood pressure," and "blood pressure." We extracted relevant data from each group's content and developed a coding and categorizing scheme for the whole data set. Stepwise logistic regression was used to explore factors independently associated with each group's level of activity.

Results: We found 187 hypertension-related Facebook groups containing 8,966 members. The main objective of most (59.9%) Facebook groups was to create hypertension awareness, and 11.2% were created primarily to support patients and caregivers. Among the top-displayed, most recent posts (n = 164), 21.3% were focused on product or service promotion, whereas one-fifth of posts were related to hypertension-awareness information. Each Facebook group's level of activity was independently associated with group size (adjusted odds ratio [AOR], 1.02; 95% confidence interval [CI], 1.01-1.03), presence of "likes" on the most recent wall post (AOR, 3.55, 95% CI, 1.41-8.92), and presence of attached files on the group wall (AOR, 5.01, 95% CI, 1.25-20.1).

Conclusion: The primary objective of most of the hypertension-related Facebook groups observed in this study was awareness creation. Compared with the whole Facebook community, the total number of hypertension-related Facebook groups and their users was small and the groups were less active.

Show MeSH
Related in: MedlinePlus