Using behavior change communication to lead a comprehensive family planning program: the Nigerian Urban Reproductive Health Initiative.
Bottom Line: The more project activities women were exposed to, the greater their contraceptive use.Intention to use family planning in the next 12 months also increased by 7.5 to 10.2 percentage points across the 4 cities.Demand-led family planning programs, in which demand generation is the driving force behind the design rather than the conventional, service delivery-oriented approach, may be more suitable in places where expressed demand for contraceptives is low.
Affiliation: Johns Hopkins Center for Communication Programs, Baltimore, MD, USA.Show MeSH
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Affiliation: Johns Hopkins Center for Communication Programs, Baltimore, MD, USA.