Using behavior change communication to lead a comprehensive family planning program: the Nigerian Urban Reproductive Health Initiative.
Bottom Line: The more project activities women were exposed to, the greater their contraceptive use.Intention to use family planning in the next 12 months also increased by 7.5 to 10.2 percentage points across the 4 cities.Demand-led family planning programs, in which demand generation is the driving force behind the design rather than the conventional, service delivery-oriented approach, may be more suitable in places where expressed demand for contraceptives is low.
Affiliation: Johns Hopkins Center for Communication Programs, Baltimore, MD, USA.Show MeSH
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Mentions: Furthermore, analysis of CPR data by women's level of ideation shows that the more positive ideational factors that women had, the greater their contraceptive use. Among women not using a modern method at baseline, 15.9% of those with very low ideation at midterm were using contraception compared with 28.2% of those with medium ideation and 47.3% of those with very high ideation (Figure 6).
Affiliation: Johns Hopkins Center for Communication Programs, Baltimore, MD, USA.