Using behavior change communication to lead a comprehensive family planning program: the Nigerian Urban Reproductive Health Initiative.
Bottom Line: The more project activities women were exposed to, the greater their contraceptive use.Intention to use family planning in the next 12 months also increased by 7.5 to 10.2 percentage points across the 4 cities.Demand-led family planning programs, in which demand generation is the driving force behind the design rather than the conventional, service delivery-oriented approach, may be more suitable in places where expressed demand for contraceptives is low.
Affiliation: Johns Hopkins Center for Communication Programs, Baltimore, MD, USA.Show MeSH
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Mentions: The data also show that level of exposure to program activities had a positive dose-response relationship with these ideational factors. For example, the percentage of women who perceived there was peer support for family planning increased by 6.2 percentage points among women reporting no program exposure, and the percentage increased significantly and linearly with each level of exposure: from a 17.9 percentage point increase among women with low exposure to a 26.7 percentage point increase among women with high exposure (Figure 5).
Affiliation: Johns Hopkins Center for Communication Programs, Baltimore, MD, USA.