Using behavior change communication to lead a comprehensive family planning program: the Nigerian Urban Reproductive Health Initiative.
Bottom Line: The more project activities women were exposed to, the greater their contraceptive use.Intention to use family planning in the next 12 months also increased by 7.5 to 10.2 percentage points across the 4 cities.Demand-led family planning programs, in which demand generation is the driving force behind the design rather than the conventional, service delivery-oriented approach, may be more suitable in places where expressed demand for contraceptives is low.
Affiliation: Johns Hopkins Center for Communication Programs, Baltimore, MD, USA.Show MeSH
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Mentions: In each project city, there was a significant upward trend in the percentage of women intending to use contraception. For example, in Abuja and Ibadan, the percentage of women who intended to use contraception in the next 12 months increased significantly by 10 percentage points in each city, from 13.9% to 23.5% in Abuja and from 7.5% to 17.7% in Ibadan (Figure 3). In Ilorin and Kaduna, intention to use increased significantly by nearly 8 percentage points in each city.
Affiliation: Johns Hopkins Center for Communication Programs, Baltimore, MD, USA.