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Demand generation activities and modern contraceptive use in urban areas of four countries: a longitudinal evaluation.

Speizer IS, Corroon M, Calhoun L, Lance P, Montana L, Nanda P, Guilkey D - Glob Health Sci Pract (2014)

Bottom Line: Evaluation results demonstrate that, in each country where it was measured, outreach by community health or family planning workers as well as local radio programs were significantly associated with increased use of modern contraceptive methods.In addition, in India and Nigeria, television programs had a significant effect on modern contraceptive use, and in Kenya and Nigeria, the program slogans and materials that were blanketed across the cities (eg, leaflets/brochures distributed at health clinics and the program logo placed on all forms of materials, from market umbrellas to health facility signs and television programs) were also significantly associated with modern method use.Our results show that targeted, multilevel demand generation activities can make an important contribution to increasing modern contraceptive use in urban areas and could impact Millennium Development Goals for improved maternal and child health and access to reproductive health for all.

View Article: PubMed Central - PubMed

Affiliation: The University of North Carolina at Chapel Hill, Gillings School of Global Public Health, Department of Maternal and Child Health, Chapel Hill, NC, USA The University of North Carolina at Chapel Hill, Carolina Population Center, Chapel Hill, NC, USA ilene_speizer@unc.edu.

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A roadside market umbrella in Mapo district in Ibadan, Nigeria, branded with the “Get it Together” NURHI puzzle logo, encourages people to “know” about family planning, “talk” with their partner about it, and “go” for family planning services.
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Related In: Results  -  Collection


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f05: A roadside market umbrella in Mapo district in Ibadan, Nigeria, branded with the “Get it Together” NURHI puzzle logo, encourages people to “know” about family planning, “talk” with their partner about it, and “go” for family planning services.


Demand generation activities and modern contraceptive use in urban areas of four countries: a longitudinal evaluation.

Speizer IS, Corroon M, Calhoun L, Lance P, Montana L, Nanda P, Guilkey D - Glob Health Sci Pract (2014)

A roadside market umbrella in Mapo district in Ibadan, Nigeria, branded with the “Get it Together” NURHI puzzle logo, encourages people to “know” about family planning, “talk” with their partner about it, and “go” for family planning services.
© Copyright Policy
Related In: Results  -  Collection

Show All Figures
getmorefigures.php?uid=PMC4307858&req=5

f05: A roadside market umbrella in Mapo district in Ibadan, Nigeria, branded with the “Get it Together” NURHI puzzle logo, encourages people to “know” about family planning, “talk” with their partner about it, and “go” for family planning services.
Bottom Line: Evaluation results demonstrate that, in each country where it was measured, outreach by community health or family planning workers as well as local radio programs were significantly associated with increased use of modern contraceptive methods.In addition, in India and Nigeria, television programs had a significant effect on modern contraceptive use, and in Kenya and Nigeria, the program slogans and materials that were blanketed across the cities (eg, leaflets/brochures distributed at health clinics and the program logo placed on all forms of materials, from market umbrellas to health facility signs and television programs) were also significantly associated with modern method use.Our results show that targeted, multilevel demand generation activities can make an important contribution to increasing modern contraceptive use in urban areas and could impact Millennium Development Goals for improved maternal and child health and access to reproductive health for all.

View Article: PubMed Central - PubMed

Affiliation: The University of North Carolina at Chapel Hill, Gillings School of Global Public Health, Department of Maternal and Child Health, Chapel Hill, NC, USA The University of North Carolina at Chapel Hill, Carolina Population Center, Chapel Hill, NC, USA ilene_speizer@unc.edu.

Show MeSH