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Demand generation activities and modern contraceptive use in urban areas of four countries: a longitudinal evaluation.

Speizer IS, Corroon M, Calhoun L, Lance P, Montana L, Nanda P, Guilkey D - Glob Health Sci Pract (2014)

Bottom Line: Evaluation results demonstrate that, in each country where it was measured, outreach by community health or family planning workers as well as local radio programs were significantly associated with increased use of modern contraceptive methods.In addition, in India and Nigeria, television programs had a significant effect on modern contraceptive use, and in Kenya and Nigeria, the program slogans and materials that were blanketed across the cities (eg, leaflets/brochures distributed at health clinics and the program logo placed on all forms of materials, from market umbrellas to health facility signs and television programs) were also significantly associated with modern method use.Our results show that targeted, multilevel demand generation activities can make an important contribution to increasing modern contraceptive use in urban areas and could impact Millennium Development Goals for improved maternal and child health and access to reproductive health for all.

View Article: PubMed Central - PubMed

Affiliation: The University of North Carolina at Chapel Hill, Gillings School of Global Public Health, Department of Maternal and Child Health, Chapel Hill, NC, USA The University of North Carolina at Chapel Hill, Carolina Population Center, Chapel Hill, NC, USA ilene_speizer@unc.edu.

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Odds Ratios From Random Effects Analysis of Demand Factors Associated With Modern Method Use Among Women in KenyaAbbreviation: FP, family planning.Model controls for age group, education, wealth, religion, city of residence, marital status, and other country-specific variables.
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f02: Odds Ratios From Random Effects Analysis of Demand Factors Associated With Modern Method Use Among Women in KenyaAbbreviation: FP, family planning.Model controls for age group, education, wealth, religion, city of residence, marital status, and other country-specific variables.

Mentions: In Kenya, exposure to Tupange leaflets and brochures was significantly associated with modern contraceptive use between baseline and midterm (OR = 1.37; P ≤ .05) (Figure 2). In addition, exposure to Tupange's Jongo Love radio program was marginally significant (OR = 1.29; P ≤ .10).


Demand generation activities and modern contraceptive use in urban areas of four countries: a longitudinal evaluation.

Speizer IS, Corroon M, Calhoun L, Lance P, Montana L, Nanda P, Guilkey D - Glob Health Sci Pract (2014)

Odds Ratios From Random Effects Analysis of Demand Factors Associated With Modern Method Use Among Women in KenyaAbbreviation: FP, family planning.Model controls for age group, education, wealth, religion, city of residence, marital status, and other country-specific variables.
© Copyright Policy
Related In: Results  -  Collection

Show All Figures
getmorefigures.php?uid=PMC4307858&req=5

f02: Odds Ratios From Random Effects Analysis of Demand Factors Associated With Modern Method Use Among Women in KenyaAbbreviation: FP, family planning.Model controls for age group, education, wealth, religion, city of residence, marital status, and other country-specific variables.
Mentions: In Kenya, exposure to Tupange leaflets and brochures was significantly associated with modern contraceptive use between baseline and midterm (OR = 1.37; P ≤ .05) (Figure 2). In addition, exposure to Tupange's Jongo Love radio program was marginally significant (OR = 1.29; P ≤ .10).

Bottom Line: Evaluation results demonstrate that, in each country where it was measured, outreach by community health or family planning workers as well as local radio programs were significantly associated with increased use of modern contraceptive methods.In addition, in India and Nigeria, television programs had a significant effect on modern contraceptive use, and in Kenya and Nigeria, the program slogans and materials that were blanketed across the cities (eg, leaflets/brochures distributed at health clinics and the program logo placed on all forms of materials, from market umbrellas to health facility signs and television programs) were also significantly associated with modern method use.Our results show that targeted, multilevel demand generation activities can make an important contribution to increasing modern contraceptive use in urban areas and could impact Millennium Development Goals for improved maternal and child health and access to reproductive health for all.

View Article: PubMed Central - PubMed

Affiliation: The University of North Carolina at Chapel Hill, Gillings School of Global Public Health, Department of Maternal and Child Health, Chapel Hill, NC, USA The University of North Carolina at Chapel Hill, Carolina Population Center, Chapel Hill, NC, USA ilene_speizer@unc.edu.

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