Neural biomarkers for assessing different types of imagery in pictorial health warning labels for cigarette packaging: a cross-sectional study.
Bottom Line: Pictorial HWL stimuli elicited activation in a broad network of brain areas associated with visual processing and emotion.Self-reported ratings of pictorial HWLs are correlated with neural responses in brain areas associated with visual and emotional processing.Study results cross-validate self-reported ratings of pictorial HWLs and provide insights into how pictorial HWLs are processed.
Affiliation: Department of Exercise Science, University of South Carolina, Columbia, South Carolina, USA.Show MeSH
Related in: MedlinePlus
Mentions: Responses to the emotional arousal and perceived effectiveness questions were highly correlated for the graphic (r (49)=0.87), suffering (r (49)=0.90) and symbolic (r (49)=0.90) stimuli. Because ratings of emotionality were the most relevant for interpretation of our results, we focus on those scores in our analysis section. When the same analyses were conducted using perceived effectiveness, we obtained a similar pattern of results (ie, graphic>suffering>symbolic; figure 2).
Affiliation: Department of Exercise Science, University of South Carolina, Columbia, South Carolina, USA.