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The relevance of netnography to the harness of Romanian health care electronic word-of-mouth.

Bratucu R, Gheorghe IR, Radu A, Purcarea VL - J Med Life (2014)

Bottom Line: Nowadays, consumers use the computer mediated communication to make purchase decisions on a large variety of products and services.Since health care services are archetypal by nature, consumers in this field are one of the most encountered users of electronic word-of-mouth.The objective of this paper is to explain and support the necessity of adopting a different qualitative method when electronic word of mouth is harnessed on health care dedicated forums, that is, netnography.

View Article: PubMed Central - PubMed

Affiliation: "Carol Davila" University of Medicine and Pharmacy, Bucharest, Romania.

ABSTRACT
Nowadays, consumers use the computer mediated communication to make purchase decisions on a large variety of products and services. Since health care services are archetypal by nature, consumers in this field are one of the most encountered users of electronic word-of-mouth. The objective of this paper is to explain and support the necessity of adopting a different qualitative method when electronic word of mouth is harnessed on health care dedicated forums, that is, netnography.

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Health Seeking Information on the Internet in South-Eastern Europe, in 2011 [3]
© Copyright Policy - open-access
Related In: Results  -  Collection

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Figure 2: Health Seeking Information on the Internet in South-Eastern Europe, in 2011 [3]

Mentions: In South-Eastern Europe, the country with the highest rate of online health information search was Slovenia, followed by Greece and Romania (Fig. 2).


The relevance of netnography to the harness of Romanian health care electronic word-of-mouth.

Bratucu R, Gheorghe IR, Radu A, Purcarea VL - J Med Life (2014)

Health Seeking Information on the Internet in South-Eastern Europe, in 2011 [3]
© Copyright Policy - open-access
Related In: Results  -  Collection

License
Show All Figures
getmorefigures.php?uid=PMC4233439&req=5

Figure 2: Health Seeking Information on the Internet in South-Eastern Europe, in 2011 [3]
Mentions: In South-Eastern Europe, the country with the highest rate of online health information search was Slovenia, followed by Greece and Romania (Fig. 2).

Bottom Line: Nowadays, consumers use the computer mediated communication to make purchase decisions on a large variety of products and services.Since health care services are archetypal by nature, consumers in this field are one of the most encountered users of electronic word-of-mouth.The objective of this paper is to explain and support the necessity of adopting a different qualitative method when electronic word of mouth is harnessed on health care dedicated forums, that is, netnography.

View Article: PubMed Central - PubMed

Affiliation: "Carol Davila" University of Medicine and Pharmacy, Bucharest, Romania.

ABSTRACT
Nowadays, consumers use the computer mediated communication to make purchase decisions on a large variety of products and services. Since health care services are archetypal by nature, consumers in this field are one of the most encountered users of electronic word-of-mouth. The objective of this paper is to explain and support the necessity of adopting a different qualitative method when electronic word of mouth is harnessed on health care dedicated forums, that is, netnography.

Show MeSH