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The impact of sound in modern multiline video slot machine play.

Dixon MJ, Harrigan KA, Santesso DL, Graydon C, Fugelsang JA, Collins K - J Gambl Stud (2014)

Bottom Line: Slot machine wins and losses have distinctive, measurable, physiological effects on players.The results showed that the sound influenced the arousal of participants both psychophysically and psychologically.The sounds also caused players to significantly overestimate the number of times they won while playing the slot machine.

View Article: PubMed Central - PubMed

Affiliation: Department of Psychology, University of Waterloo, Waterloo, ON, N2L 3G1, Canada, mjdixon@uwaterloo.ca.

ABSTRACT
Slot machine wins and losses have distinctive, measurable, physiological effects on players. The contributing factors to these effects remain under-explored. We believe that sound is one of these key contributing factors. Sound plays an important role in reinforcement, and thus on arousal level and stress response of players. It is the use of sound for positive reinforcement in particular that we believe influences the player. In the current study, we investigate the role that sound plays in psychophysical responses to slot machine play. A total of 96 gamblers played a slot machine simulator with and without sound being paired with reinforcement. Skin conductance responses and heart rate, as well as subjective judgments about the gambling experience were examined. The results showed that the sound influenced the arousal of participants both psychophysically and psychologically. The sound also influenced players' preferences, with the majority of players preferring to play slot machines that were accompanied by winning sounds. The sounds also caused players to significantly overestimate the number of times they won while playing the slot machine.

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Related in: MedlinePlus

The average win estimates for low frequency non-problem gamblers (Lo-Freq NPG), high frequency non-problem gamblers (Hi-Freq NPG), Moderate-Risk and problem gamblers (PGs)
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Related In: Results  -  Collection


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Fig6: The average win estimates for low frequency non-problem gamblers (Lo-Freq NPG), high frequency non-problem gamblers (Hi-Freq NPG), Moderate-Risk and problem gamblers (PGs)

Mentions: There was also a main effect of Gambling Status F(3,88) = 2.775, p = .046. As can be seen in Fig. 6, this main effect was attributable to moderate–risk and problem gamblers having higher win estimates than the non-problem gamblers. Post hoc analyses (least significant differences test) indeed revealed that the moderate-risk and problem gamblers did not differ in their win estimates, nor did the high and low frequency non-problem gamblers, but the moderate-risk and problem gamblers both reported significantly higher win estimates than the low and high frequency non-problem gamblers. There was no Gambling Status by Sound condition interaction F(3,88) = 2.311, n.s.Fig. 6


The impact of sound in modern multiline video slot machine play.

Dixon MJ, Harrigan KA, Santesso DL, Graydon C, Fugelsang JA, Collins K - J Gambl Stud (2014)

The average win estimates for low frequency non-problem gamblers (Lo-Freq NPG), high frequency non-problem gamblers (Hi-Freq NPG), Moderate-Risk and problem gamblers (PGs)
© Copyright Policy - OpenAccess
Related In: Results  -  Collection

Show All Figures
getmorefigures.php?uid=PMC4225056&req=5

Fig6: The average win estimates for low frequency non-problem gamblers (Lo-Freq NPG), high frequency non-problem gamblers (Hi-Freq NPG), Moderate-Risk and problem gamblers (PGs)
Mentions: There was also a main effect of Gambling Status F(3,88) = 2.775, p = .046. As can be seen in Fig. 6, this main effect was attributable to moderate–risk and problem gamblers having higher win estimates than the non-problem gamblers. Post hoc analyses (least significant differences test) indeed revealed that the moderate-risk and problem gamblers did not differ in their win estimates, nor did the high and low frequency non-problem gamblers, but the moderate-risk and problem gamblers both reported significantly higher win estimates than the low and high frequency non-problem gamblers. There was no Gambling Status by Sound condition interaction F(3,88) = 2.311, n.s.Fig. 6

Bottom Line: Slot machine wins and losses have distinctive, measurable, physiological effects on players.The results showed that the sound influenced the arousal of participants both psychophysically and psychologically.The sounds also caused players to significantly overestimate the number of times they won while playing the slot machine.

View Article: PubMed Central - PubMed

Affiliation: Department of Psychology, University of Waterloo, Waterloo, ON, N2L 3G1, Canada, mjdixon@uwaterloo.ca.

ABSTRACT
Slot machine wins and losses have distinctive, measurable, physiological effects on players. The contributing factors to these effects remain under-explored. We believe that sound is one of these key contributing factors. Sound plays an important role in reinforcement, and thus on arousal level and stress response of players. It is the use of sound for positive reinforcement in particular that we believe influences the player. In the current study, we investigate the role that sound plays in psychophysical responses to slot machine play. A total of 96 gamblers played a slot machine simulator with and without sound being paired with reinforcement. Skin conductance responses and heart rate, as well as subjective judgments about the gambling experience were examined. The results showed that the sound influenced the arousal of participants both psychophysically and psychologically. The sound also influenced players' preferences, with the majority of players preferring to play slot machines that were accompanied by winning sounds. The sounds also caused players to significantly overestimate the number of times they won while playing the slot machine.

Show MeSH
Related in: MedlinePlus