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The impact of sound in modern multiline video slot machine play.

Dixon MJ, Harrigan KA, Santesso DL, Graydon C, Fugelsang JA, Collins K - J Gambl Stud (2014)

Bottom Line: Slot machine wins and losses have distinctive, measurable, physiological effects on players.The results showed that the sound influenced the arousal of participants both psychophysically and psychologically.The sounds also caused players to significantly overestimate the number of times they won while playing the slot machine.

View Article: PubMed Central - PubMed

Affiliation: Department of Psychology, University of Waterloo, Waterloo, ON, N2L 3G1, Canada, mjdixon@uwaterloo.ca.

ABSTRACT
Slot machine wins and losses have distinctive, measurable, physiological effects on players. The contributing factors to these effects remain under-explored. We believe that sound is one of these key contributing factors. Sound plays an important role in reinforcement, and thus on arousal level and stress response of players. It is the use of sound for positive reinforcement in particular that we believe influences the player. In the current study, we investigate the role that sound plays in psychophysical responses to slot machine play. A total of 96 gamblers played a slot machine simulator with and without sound being paired with reinforcement. Skin conductance responses and heart rate, as well as subjective judgments about the gambling experience were examined. The results showed that the sound influenced the arousal of participants both psychophysically and psychologically. The sound also influenced players' preferences, with the majority of players preferring to play slot machines that were accompanied by winning sounds. The sounds also caused players to significantly overestimate the number of times they won while playing the slot machine.

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Related in: MedlinePlus

The heart-period for the inter-beat intervals just prior to outcome delivery, and for the four interbeat intervals following outcome delivery
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Related In: Results  -  Collection


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Fig3: The heart-period for the inter-beat intervals just prior to outcome delivery, and for the four interbeat intervals following outcome delivery

Mentions: Figure 3 shows the patterns of HRD for the different outcomes, and reveals that heart rate deceleration is absent for the losses (the dashed line in Fig. 3) but can be seen for all credit gains (wins as well as LDWs). The largest heart rate deceleration is for wins from 100 to 130 credits. Although heart rate deceleration appears to differentiate wins from losses, there was no support for the prediction that sounds would increase heart rate deceleration.Fig. 3


The impact of sound in modern multiline video slot machine play.

Dixon MJ, Harrigan KA, Santesso DL, Graydon C, Fugelsang JA, Collins K - J Gambl Stud (2014)

The heart-period for the inter-beat intervals just prior to outcome delivery, and for the four interbeat intervals following outcome delivery
© Copyright Policy - OpenAccess
Related In: Results  -  Collection

Show All Figures
getmorefigures.php?uid=PMC4225056&req=5

Fig3: The heart-period for the inter-beat intervals just prior to outcome delivery, and for the four interbeat intervals following outcome delivery
Mentions: Figure 3 shows the patterns of HRD for the different outcomes, and reveals that heart rate deceleration is absent for the losses (the dashed line in Fig. 3) but can be seen for all credit gains (wins as well as LDWs). The largest heart rate deceleration is for wins from 100 to 130 credits. Although heart rate deceleration appears to differentiate wins from losses, there was no support for the prediction that sounds would increase heart rate deceleration.Fig. 3

Bottom Line: Slot machine wins and losses have distinctive, measurable, physiological effects on players.The results showed that the sound influenced the arousal of participants both psychophysically and psychologically.The sounds also caused players to significantly overestimate the number of times they won while playing the slot machine.

View Article: PubMed Central - PubMed

Affiliation: Department of Psychology, University of Waterloo, Waterloo, ON, N2L 3G1, Canada, mjdixon@uwaterloo.ca.

ABSTRACT
Slot machine wins and losses have distinctive, measurable, physiological effects on players. The contributing factors to these effects remain under-explored. We believe that sound is one of these key contributing factors. Sound plays an important role in reinforcement, and thus on arousal level and stress response of players. It is the use of sound for positive reinforcement in particular that we believe influences the player. In the current study, we investigate the role that sound plays in psychophysical responses to slot machine play. A total of 96 gamblers played a slot machine simulator with and without sound being paired with reinforcement. Skin conductance responses and heart rate, as well as subjective judgments about the gambling experience were examined. The results showed that the sound influenced the arousal of participants both psychophysically and psychologically. The sound also influenced players' preferences, with the majority of players preferring to play slot machines that were accompanied by winning sounds. The sounds also caused players to significantly overestimate the number of times they won while playing the slot machine.

Show MeSH
Related in: MedlinePlus