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Structure of attention and the logic of visual composition.

Wright KB, Bafna S - Behav Sci (Basel) (2014)

Bottom Line: The results showed that while significantly more students recalled elements of the altered façade, the performance was equivocal for the façades for the copying task.However, the copying task showed the subjects making greater errors in reproducing elements and relations on the periphery, and those that reflect a reading of depth in the façades.We present an account of the experiment, making the case that the results show the influence of visual design of the façade on the way that an interested and involved viewer attends to it in the course of parsing and comprehending it.

View Article: PubMed Central - PubMed

Affiliation: School of Architecture, Georgia Institute of Technology, 247 4th Street NW, Atlanta, GA 30030, USA; E-Mail: sonit.bafna@coa.gatech.edu.

ABSTRACT
Two groups of subjects were presented with two façade designs, one with the front façade of the existing Atlanta Public Library, an exercise in modern abstract plastic composition by the Bauhaus-trained architect Marcel Breuer, and the other with alteration that toned down its plasticity and enhanced simple relations of its parts like symmetry and repetition. The subjects were asked to recall and copy the façades. The results showed that while significantly more students recalled elements of the altered façade, the performance was equivocal for the façades for the copying task. However, the copying task showed the subjects making greater errors in reproducing elements and relations on the periphery, and those that reflect a reading of depth in the façades. We present an account of the experiment, making the case that the results show the influence of visual design of the façade on the way that an interested and involved viewer attends to it in the course of parsing and comprehending it. The broader implication of this point is to see the visual design of buildings not as simple means to increase its aesthetic value, but as a sophisticated means to lead the viewer to specific forms of imaginative engagement.

No MeSH data available.


Matched Pairs Comparison on Memory Exercise: Recalls in Original versus Altered Drawings. (a) Grouped by Attentional Focus; (b) Grouped by Plastic Values.
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behavsci-04-00226-f007: Matched Pairs Comparison on Memory Exercise: Recalls in Original versus Altered Drawings. (a) Grouped by Attentional Focus; (b) Grouped by Plastic Values.

Mentions: The drawing from memory exercise did not produce significant differences; the mean difference by groups showed that the mean differences between original and altered drawings was lower for the peripheral elements as compared to the surface ones (Table 3, Table 4, and Figure 6) but the difference between the two groups was not significant. Grouping by plastic characteristics produced similar results: the direction of the results was according to our hypotheses, but the results failed to reach an acceptable level of significance (Table 5 and Figure 7).


Structure of attention and the logic of visual composition.

Wright KB, Bafna S - Behav Sci (Basel) (2014)

Matched Pairs Comparison on Memory Exercise: Recalls in Original versus Altered Drawings. (a) Grouped by Attentional Focus; (b) Grouped by Plastic Values.
© Copyright Policy
Related In: Results  -  Collection

License
Show All Figures
getmorefigures.php?uid=PMC4219270&req=5

behavsci-04-00226-f007: Matched Pairs Comparison on Memory Exercise: Recalls in Original versus Altered Drawings. (a) Grouped by Attentional Focus; (b) Grouped by Plastic Values.
Mentions: The drawing from memory exercise did not produce significant differences; the mean difference by groups showed that the mean differences between original and altered drawings was lower for the peripheral elements as compared to the surface ones (Table 3, Table 4, and Figure 6) but the difference between the two groups was not significant. Grouping by plastic characteristics produced similar results: the direction of the results was according to our hypotheses, but the results failed to reach an acceptable level of significance (Table 5 and Figure 7).

Bottom Line: The results showed that while significantly more students recalled elements of the altered façade, the performance was equivocal for the façades for the copying task.However, the copying task showed the subjects making greater errors in reproducing elements and relations on the periphery, and those that reflect a reading of depth in the façades.We present an account of the experiment, making the case that the results show the influence of visual design of the façade on the way that an interested and involved viewer attends to it in the course of parsing and comprehending it.

View Article: PubMed Central - PubMed

Affiliation: School of Architecture, Georgia Institute of Technology, 247 4th Street NW, Atlanta, GA 30030, USA; E-Mail: sonit.bafna@coa.gatech.edu.

ABSTRACT
Two groups of subjects were presented with two façade designs, one with the front façade of the existing Atlanta Public Library, an exercise in modern abstract plastic composition by the Bauhaus-trained architect Marcel Breuer, and the other with alteration that toned down its plasticity and enhanced simple relations of its parts like symmetry and repetition. The subjects were asked to recall and copy the façades. The results showed that while significantly more students recalled elements of the altered façade, the performance was equivocal for the façades for the copying task. However, the copying task showed the subjects making greater errors in reproducing elements and relations on the periphery, and those that reflect a reading of depth in the façades. We present an account of the experiment, making the case that the results show the influence of visual design of the façade on the way that an interested and involved viewer attends to it in the course of parsing and comprehending it. The broader implication of this point is to see the visual design of buildings not as simple means to increase its aesthetic value, but as a sophisticated means to lead the viewer to specific forms of imaginative engagement.

No MeSH data available.