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Community management that works: how to build and sustain a thriving online health community.

Young C - J. Med. Internet Res. (2013)

Bottom Line: But social Web (Web 2.0) technology alone does not create a successful online community.Building and sustaining a successful community requires an enabler and strategic community management.The paper draws on insights from an ongoing study and observation of online communities as well as experience managing and consulting a variety of online health communities.

View Article: PubMed Central - HTML - PubMed

Affiliation: Canadian Virtual Hospice, Toronto, ON, Canada. colleen@colleenyoung.com

ABSTRACT
Health care professionals, patients, caregivers, family, friends, and other supporters are increasingly joining online health communities to share information and find support. But social Web (Web 2.0) technology alone does not create a successful online community. Building and sustaining a successful community requires an enabler and strategic community management. Community management is more than moderation. The developmental life cycle of a community has four stages: inception, establishment, maturity, and mitosis. Each stage presents distinct characteristics and management needs. This paper describes the community management strategies, resources, and expertise needed to build and maintain a thriving online health community; introduces some of the challenges; and provides a guide for health organizations considering this undertaking. The paper draws on insights from an ongoing study and observation of online communities as well as experience managing and consulting a variety of online health communities. Discussion includes effective community building practices relevant to each stage, such as outreach and relationship building, data collection, content creation, and other proven techniques that ensure the survival and steady growth of an online health community.

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Life cycle of an online community (by Richard Millington).
© Copyright Policy - open-access
Related In: Results  -  Collection

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figure2: Life cycle of an online community (by Richard Millington).

Mentions: Depending on a community’s developmental phase, its community management goals, strategies, priorities, and basic tasks will evolve. Figure 2 illustrates Richard Millington’s adapted version of the life cycle of an online community based on Iriberri and Leroy’s research [8,10]. This section introduces Millington’s four stages and explains how they can be used to build an online health community. It also expands upon the mitosis stage, examining the possibility of arranging for the adoption of a community and how to avoid the death of a community.


Community management that works: how to build and sustain a thriving online health community.

Young C - J. Med. Internet Res. (2013)

Life cycle of an online community (by Richard Millington).
© Copyright Policy - open-access
Related In: Results  -  Collection

License 1 - License 2
Show All Figures
getmorefigures.php?uid=PMC3713910&req=5

figure2: Life cycle of an online community (by Richard Millington).
Mentions: Depending on a community’s developmental phase, its community management goals, strategies, priorities, and basic tasks will evolve. Figure 2 illustrates Richard Millington’s adapted version of the life cycle of an online community based on Iriberri and Leroy’s research [8,10]. This section introduces Millington’s four stages and explains how they can be used to build an online health community. It also expands upon the mitosis stage, examining the possibility of arranging for the adoption of a community and how to avoid the death of a community.

Bottom Line: But social Web (Web 2.0) technology alone does not create a successful online community.Building and sustaining a successful community requires an enabler and strategic community management.The paper draws on insights from an ongoing study and observation of online communities as well as experience managing and consulting a variety of online health communities.

View Article: PubMed Central - HTML - PubMed

Affiliation: Canadian Virtual Hospice, Toronto, ON, Canada. colleen@colleenyoung.com

ABSTRACT
Health care professionals, patients, caregivers, family, friends, and other supporters are increasingly joining online health communities to share information and find support. But social Web (Web 2.0) technology alone does not create a successful online community. Building and sustaining a successful community requires an enabler and strategic community management. Community management is more than moderation. The developmental life cycle of a community has four stages: inception, establishment, maturity, and mitosis. Each stage presents distinct characteristics and management needs. This paper describes the community management strategies, resources, and expertise needed to build and maintain a thriving online health community; introduces some of the challenges; and provides a guide for health organizations considering this undertaking. The paper draws on insights from an ongoing study and observation of online communities as well as experience managing and consulting a variety of online health communities. Discussion includes effective community building practices relevant to each stage, such as outreach and relationship building, data collection, content creation, and other proven techniques that ensure the survival and steady growth of an online health community.

Show MeSH