Limits...
Smoking in top-grossing US movies, 2011.

Glantz SA, Iaccopucci A, Titus K, Polansky JR - Prev Chronic Dis (2012)

Bottom Line: We counted use or implied use of a tobacco product by an actor in all movies whose box office gross ranked in the top 10 for at least 1 week.Total tobacco incidents per movie rose 7% from 2010 to 2011, ending 5 years of decline; incidents rose 34% per movie rated G, PG, or PG-13 and 7% per R-rated movie.The reversal of progress toward less onscreen smoking in youth-rated movies underscores the need to rate movies with tobacco imagery as R, establishing an industry-wide market incentive to keep youth-marketed movies tobacco-free.

View Article: PubMed Central - PubMed

Affiliation: Center for Tobacco Control Research and Education, University of California, San Francisco, Room 366 Library, 530 Parnassus, San Francisco, CA 94143-1390, USA. glantz@medicine.ucsf.edu

ABSTRACT
We reviewed the number of incidents of tobacco use (almost exclusively smoking) depicted in movies in the United States in 2011 to compare that with previously reported trends. We counted use or implied use of a tobacco product by an actor in all movies whose box office gross ranked in the top 10 for at least 1 week. Total tobacco incidents per movie rose 7% from 2010 to 2011, ending 5 years of decline; incidents rose 34% per movie rated G, PG, or PG-13 and 7% per R-rated movie. The reversal of progress toward less onscreen smoking in youth-rated movies underscores the need to rate movies with tobacco imagery as R, establishing an industry-wide market incentive to keep youth-marketed movies tobacco-free.

Show MeSH
Tobacco incidents in top-grossing US movies by year and movie rating, 1991–2011. Top-grossing movies were those that were among the 10 top-grossing movies in any calendar week of the year. An incident of tobacco use is 1 use or implied use of a tobacco product (almost exclusively smoking) by an actor. Historical data are from our earlier report (3)
© Copyright Policy
Related In: Results  -  Collection


getmorefigures.php?uid=PMC3475526&req=5

Figure 1: Tobacco incidents in top-grossing US movies by year and movie rating, 1991–2011. Top-grossing movies were those that were among the 10 top-grossing movies in any calendar week of the year. An incident of tobacco use is 1 use or implied use of a tobacco product (almost exclusively smoking) by an actor. Historical data are from our earlier report (3)

Mentions: In 2011, 134 movies were among the 10 top-grossing movies for at least 1 week. The total number of tobacco incidents rose 3% (from 1,819 to 1,881) from 2010 to 2011 despite there being 5 fewer movies in the 2011 sample than the 139 in 2010 (Figure 1). Overall, the number of tobacco incidents per movie increased 7% (from 13.1 to 14.0). Changes varied by MPAA rating. Incidents per G and PG movie climbed 311% (from 0.8 to 3.2) and per PG-13 movie, 9% (from 10.7 to 11.6); tobacco incidents per youth-rated movie (G, PG, and PG-13 combined) rose 34% (from 6.5 to 8.8). Incidents per R-rated movie increased 7% (26.0 to 27.8).


Smoking in top-grossing US movies, 2011.

Glantz SA, Iaccopucci A, Titus K, Polansky JR - Prev Chronic Dis (2012)

Tobacco incidents in top-grossing US movies by year and movie rating, 1991–2011. Top-grossing movies were those that were among the 10 top-grossing movies in any calendar week of the year. An incident of tobacco use is 1 use or implied use of a tobacco product (almost exclusively smoking) by an actor. Historical data are from our earlier report (3)
© Copyright Policy
Related In: Results  -  Collection

Show All Figures
getmorefigures.php?uid=PMC3475526&req=5

Figure 1: Tobacco incidents in top-grossing US movies by year and movie rating, 1991–2011. Top-grossing movies were those that were among the 10 top-grossing movies in any calendar week of the year. An incident of tobacco use is 1 use or implied use of a tobacco product (almost exclusively smoking) by an actor. Historical data are from our earlier report (3)
Mentions: In 2011, 134 movies were among the 10 top-grossing movies for at least 1 week. The total number of tobacco incidents rose 3% (from 1,819 to 1,881) from 2010 to 2011 despite there being 5 fewer movies in the 2011 sample than the 139 in 2010 (Figure 1). Overall, the number of tobacco incidents per movie increased 7% (from 13.1 to 14.0). Changes varied by MPAA rating. Incidents per G and PG movie climbed 311% (from 0.8 to 3.2) and per PG-13 movie, 9% (from 10.7 to 11.6); tobacco incidents per youth-rated movie (G, PG, and PG-13 combined) rose 34% (from 6.5 to 8.8). Incidents per R-rated movie increased 7% (26.0 to 27.8).

Bottom Line: We counted use or implied use of a tobacco product by an actor in all movies whose box office gross ranked in the top 10 for at least 1 week.Total tobacco incidents per movie rose 7% from 2010 to 2011, ending 5 years of decline; incidents rose 34% per movie rated G, PG, or PG-13 and 7% per R-rated movie.The reversal of progress toward less onscreen smoking in youth-rated movies underscores the need to rate movies with tobacco imagery as R, establishing an industry-wide market incentive to keep youth-marketed movies tobacco-free.

View Article: PubMed Central - PubMed

Affiliation: Center for Tobacco Control Research and Education, University of California, San Francisco, Room 366 Library, 530 Parnassus, San Francisco, CA 94143-1390, USA. glantz@medicine.ucsf.edu

ABSTRACT
We reviewed the number of incidents of tobacco use (almost exclusively smoking) depicted in movies in the United States in 2011 to compare that with previously reported trends. We counted use or implied use of a tobacco product by an actor in all movies whose box office gross ranked in the top 10 for at least 1 week. Total tobacco incidents per movie rose 7% from 2010 to 2011, ending 5 years of decline; incidents rose 34% per movie rated G, PG, or PG-13 and 7% per R-rated movie. The reversal of progress toward less onscreen smoking in youth-rated movies underscores the need to rate movies with tobacco imagery as R, establishing an industry-wide market incentive to keep youth-marketed movies tobacco-free.

Show MeSH