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The mere exposure effect in the domain of haptics.

Jakesch M, Carbon CC - PLoS ONE (2012)

Bottom Line: Analysis of "Need for Touch" data showed the MEE in participants with high need for touch, which suggests different sensitivity or saturation levels of MEE.This different sensitivity or saturation levels might also reflect the effects of expertise on the haptic evaluation of objects.It seems that haptic and cross-modal MEEs are influenced by factors similar to those in the visual domain indicating a common cognitive basis.

View Article: PubMed Central - PubMed

Affiliation: Department of General Psychology and Methodology, University of Bamberg, Bamberg, Germany. martina.jakesch@uni-bamberg.de

ABSTRACT

Background: Zajonc showed that the attitude towards stimuli that one had been previously exposed to is more positive than towards novel stimuli. This mere exposure effect (MEE) has been tested extensively using various visual stimuli. Research on the MEE is sparse, however, for other sensory modalities.

Methodology/principal findings: We used objects of two material categories (stone and wood) and two complexity levels (simple and complex) to test the influence of exposure frequency (F0 = novel stimuli, F2 = stimuli exposed twice, F10 = stimuli exposed ten times) under two sensory modalities (haptics only and haptics & vision). Effects of exposure frequency were found for high complex stimuli with significantly increasing liking from F0 to F2 and F10, but only for the stone category. Analysis of "Need for Touch" data showed the MEE in participants with high need for touch, which suggests different sensitivity or saturation levels of MEE.

Conclusions/significance: This different sensitivity or saturation levels might also reflect the effects of expertise on the haptic evaluation of objects. It seems that haptic and cross-modal MEEs are influenced by factors similar to those in the visual domain indicating a common cognitive basis.

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Related in: MedlinePlus

Analysis by participants: effects of pre-evaluation exposure frequency (F0, F2, F10) on liking split by the autotelic Need for Touch Scores (NFTS).
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pone-0031215-g006: Analysis by participants: effects of pre-evaluation exposure frequency (F0, F2, F10) on liking split by the autotelic Need for Touch Scores (NFTS).

Mentions: Across participants, a trend to significance was found for exposure frequency, F(2, 23) = 3.37, p = .05, ηp2 = .23. The two-way interaction between exposure frequency * autotelic revealed no significant effect, F(2, 23) = 1.36, p = .26, n.s. (see Figure 6).


The mere exposure effect in the domain of haptics.

Jakesch M, Carbon CC - PLoS ONE (2012)

Analysis by participants: effects of pre-evaluation exposure frequency (F0, F2, F10) on liking split by the autotelic Need for Touch Scores (NFTS).
© Copyright Policy
Related In: Results  -  Collection

Show All Figures
getmorefigures.php?uid=PMC3275618&req=5

pone-0031215-g006: Analysis by participants: effects of pre-evaluation exposure frequency (F0, F2, F10) on liking split by the autotelic Need for Touch Scores (NFTS).
Mentions: Across participants, a trend to significance was found for exposure frequency, F(2, 23) = 3.37, p = .05, ηp2 = .23. The two-way interaction between exposure frequency * autotelic revealed no significant effect, F(2, 23) = 1.36, p = .26, n.s. (see Figure 6).

Bottom Line: Analysis of "Need for Touch" data showed the MEE in participants with high need for touch, which suggests different sensitivity or saturation levels of MEE.This different sensitivity or saturation levels might also reflect the effects of expertise on the haptic evaluation of objects.It seems that haptic and cross-modal MEEs are influenced by factors similar to those in the visual domain indicating a common cognitive basis.

View Article: PubMed Central - PubMed

Affiliation: Department of General Psychology and Methodology, University of Bamberg, Bamberg, Germany. martina.jakesch@uni-bamberg.de

ABSTRACT

Background: Zajonc showed that the attitude towards stimuli that one had been previously exposed to is more positive than towards novel stimuli. This mere exposure effect (MEE) has been tested extensively using various visual stimuli. Research on the MEE is sparse, however, for other sensory modalities.

Methodology/principal findings: We used objects of two material categories (stone and wood) and two complexity levels (simple and complex) to test the influence of exposure frequency (F0 = novel stimuli, F2 = stimuli exposed twice, F10 = stimuli exposed ten times) under two sensory modalities (haptics only and haptics & vision). Effects of exposure frequency were found for high complex stimuli with significantly increasing liking from F0 to F2 and F10, but only for the stone category. Analysis of "Need for Touch" data showed the MEE in participants with high need for touch, which suggests different sensitivity or saturation levels of MEE.

Conclusions/significance: This different sensitivity or saturation levels might also reflect the effects of expertise on the haptic evaluation of objects. It seems that haptic and cross-modal MEEs are influenced by factors similar to those in the visual domain indicating a common cognitive basis.

Show MeSH
Related in: MedlinePlus