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Global Perspectives on Health Promotion Effectiveness

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Targeted at a broad audience concerned with health promotion programs, Global Perspectives on Health Promotion Effectiveness includes contributions from a wide range of health promotion professionals involved in the Global Programme on Health Promotion Effectiveness of the International Union for Health Promotion and Education (IUHPE)... Global Perspectives on Health Promotion Effectiveness questions the authoritative knowledge and evidence that have historically guided evaluation of health promotion endeavors... For example, although almost all authors in this section argue that multiple strategies across multiple settings are more likely to have a beneficial impact than single actions alone, no specific examples are cited to give substance to this approach... If effectiveness may be increased by "linking school based programs to out of school action" (St. Leger et al, Chapter 8), what do these links look like in real life, and how are they forged? However, the glaring omission of case studies, debates, and contributions from these countries is still striking in a volume whose title incorporates the phrase "global perspectives." Although Jones and Mittelmark's chapter on the IUHPE blueprint for dialogue aims to explore how people with potentially different perspectives come together to collaborate as partners, it risks painting a too-rosy picture of a communication process that is often fraught, but masked by words like "partnership," "sharing," or "collaboration" (Metzler makes the insightful point that "common goals and incentives to collaborate are rare" [p. 239])... I did, however, appreciate the contributions that question the meaning of the term "community" in a globalized world (a word that fails to acknowledge the power relationships and diverse actors that form the much-lauded partnerships and networks that have been mainstreamed into global health-speak) (Labonte, Chapter 12)... The chapter by Metzler is a most useful contribution: case studies of interventions in Kenya, India, and Colombia show that partnerships can be effective even in the absence of clear individual behavior change... McQueen's chapter successfully traces the theoretical debates and trajectories underlying health promotion, a task that is important for reflexive and critical health promotion practice... Certainly, in a field with limited resources, attention to issues of evidence and effectiveness will continue to guide health promotion work... Likewise, improvements in accountability structures and evaluation mechanisms in a globalized world rely on meaningful strategies for cross-cultural collaboration... Although the first section of Global Perspectives on Health Promotion Effectiveness focuses on models for enhancing partnership and dialogue in these collaborations and on the functioning of global partnership, overall the volume only scratches the surface of the complexities of collaboration itself, despite collaboration being central to how evaluation is carried out and effectiveness is defined.

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View Article: PubMed Central

AUTOMATICALLY GENERATED EXCERPT
Please rate it.

Targeted at a broad audience concerned with health promotion programs, Global Perspectives on Health Promotion Effectiveness includes contributions from a wide range of health promotion professionals involved in the Global Programme on Health Promotion Effectiveness of the International Union for Health Promotion and Education (IUHPE)... Global Perspectives on Health Promotion Effectiveness questions the authoritative knowledge and evidence that have historically guided evaluation of health promotion endeavors... For example, although almost all authors in this section argue that multiple strategies across multiple settings are more likely to have a beneficial impact than single actions alone, no specific examples are cited to give substance to this approach... If effectiveness may be increased by "linking school based programs to out of school action" (St. Leger et al, Chapter 8), what do these links look like in real life, and how are they forged? However, the glaring omission of case studies, debates, and contributions from these countries is still striking in a volume whose title incorporates the phrase "global perspectives." Although Jones and Mittelmark's chapter on the IUHPE blueprint for dialogue aims to explore how people with potentially different perspectives come together to collaborate as partners, it risks painting a too-rosy picture of a communication process that is often fraught, but masked by words like "partnership," "sharing," or "collaboration" (Metzler makes the insightful point that "common goals and incentives to collaborate are rare" [p. 239])... I did, however, appreciate the contributions that question the meaning of the term "community" in a globalized world (a word that fails to acknowledge the power relationships and diverse actors that form the much-lauded partnerships and networks that have been mainstreamed into global health-speak) (Labonte, Chapter 12)... The chapter by Metzler is a most useful contribution: case studies of interventions in Kenya, India, and Colombia show that partnerships can be effective even in the absence of clear individual behavior change... McQueen's chapter successfully traces the theoretical debates and trajectories underlying health promotion, a task that is important for reflexive and critical health promotion practice... Certainly, in a field with limited resources, attention to issues of evidence and effectiveness will continue to guide health promotion work... Likewise, improvements in accountability structures and evaluation mechanisms in a globalized world rely on meaningful strategies for cross-cultural collaboration... Although the first section of Global Perspectives on Health Promotion Effectiveness focuses on models for enhancing partnership and dialogue in these collaborations and on the functioning of global partnership, overall the volume only scratches the surface of the complexities of collaboration itself, despite collaboration being central to how evaluation is carried out and effectiveness is defined.

No MeSH data available.