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Thoughts concerning the BMJ editorial "Kitemarking the west wind" and the WHO dot-health proposal

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ABSTRACT

Tony Delamothe has recently written a BMJ editorial [1], which was partly inspired by the MedCERTAIN workshop in Heidelberg.

As the initiator and co-ordinator of an EU project, which could be misunderstood as a "kitemarking" project, I feel obliged to clarify what we want to achieve and how and why our approach differs from what is being described by Tony.

No MeSH data available.


Food labels tell consumers what to expect inside the food package. In conjunction with consumer education and enforcement (making sure that labels are not abused as marketing tools) as well as third-party evaluations these labels help consumers to make informed decisions. (Image Source: FDA)
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figure1: Food labels tell consumers what to expect inside the food package. In conjunction with consumer education and enforcement (making sure that labels are not abused as marketing tools) as well as third-party evaluations these labels help consumers to make informed decisions. (Image Source: FDA)


Thoughts concerning the BMJ editorial "Kitemarking the west wind" and the WHO dot-health proposal
Food labels tell consumers what to expect inside the food package. In conjunction with consumer education and enforcement (making sure that labels are not abused as marketing tools) as well as third-party evaluations these labels help consumers to make informed decisions. (Image Source: FDA)
© Copyright Policy
Related In: Results  -  Collection

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getmorefigures.php?uid=PMC1761867&req=5

figure1: Food labels tell consumers what to expect inside the food package. In conjunction with consumer education and enforcement (making sure that labels are not abused as marketing tools) as well as third-party evaluations these labels help consumers to make informed decisions. (Image Source: FDA)

View Article: PubMed Central - HTML

ABSTRACT

Tony Delamothe has recently written a BMJ editorial [1], which was partly inspired by the MedCERTAIN workshop in Heidelberg.

As the initiator and co-ordinator of an EU project, which could be misunderstood as a "kitemarking" project, I feel obliged to clarify what we want to achieve and how and why our approach differs from what is being described by Tony.

No MeSH data available.